Considering this, it’s so very critical to understand the cross-cultural elements in the web designs.
In the world of web designs, culture is a medley of language, color, time, behaviors, attitude, values, belief, traditions and even the way of orientation.
Each and every process of web designing critically depends on the cross-cultural elements.
Have you come across any cross-cultural web design that has interesting examples, the real-time case of a well-known company and easy to understand explanation of the topics?
Well then! You will love to go through the following cross-cultural web design guide.
Let’s start with some of the real examples of elements in cross-cultural web design:
Color and Culture
Let’s talk about the color being one of the sensitive design tools.
Red color represents love, danger, and passion in western countries, while red color stands for purity in India.
The red color symbolizes good luck in China. But in Africa, it resembles death or mourn.
This is how the app designers and the company need to consider the impact of color in varied markets while making a cross-cultural web design.
For example, the Japanese people majorly use the flip-style smartphones that are easy to text or type with one hand while computing.
A mobile-friendly app design having simplified layouts for all the navigations in the app should work miracles to easily captivate the Japanese audience.
But the reverse is the case with the Americans.
They prefer to text with both the hands and increasingly use broad keypad style smartphones like the Blackberry phones. This can also observe a highly involved nature of Americans in whatever they do.
So a detail-oriented or informative web design can prove to be apt to lead the American market. Be it a high-definition HD picture for the product display or banner images that speak out the gist of the webpage.
A picture paints a thousand words
Images, icons or a logo involving ‘V’ sign symbolize peace in some countries while few cultures also consider it offensive. Same is the case with the icon of an open palm or a thumbs up.
Cultural aspects matter the most especially for:
- The logo placement in a website
- Designing a search bar
- Using the visuals
- The way of presenting and sharing contact details in a website
It is vital for entrepreneurs to take the UI/UX of the website as a ‘long-sustaining chess game’ rather than taking it as a ‘temporary checkers game’ while creating a cross-cultural web design.
Today, personalizing web designs for each culture of every country in which the business is expanded has become one of the chief must-haves.
For this, there exists a globally recognized and a standard theory to analyze the cultural differences that have helped many businesses to outshine internationally.