Best Use Of Google Analytics For Mobile Applications

Insights are the basis to any business or brand. If you don’t understand your consumer or end user, how will you know what you need to improve in your product? User consumption habits are ever evolving. Your user may be happily consuming a service today. But, lure them with something more interesting and innovative, they are sure to change their paths. What time does your user login? What do they shop for online? Do they shop using their tablet? Does your user prefer browsing online, and shopping offline? These questions need to be answered before you begin developing any sort of application for the user.

This is precisely why most people look out for insights that can tell them something about their user. Most often brands look at Google analytics which offer insights into the web. They even offer the mobile site analytics and insights which help the brands understand their users better. The analytics tracks every part of media consumption showcased by their user, for all time zones. But, when it comes to a mobile application, you tend to face certain difficulties. Most brands are not sure how they can use Google analytics to come out with the best results for the mobile applications. You need to understand how to use Google analytics for mobile applications, and the best practices involved to be able to get the best possible results.

Google Analytics for eCommerce Apps

The first question that may arise here is why you need Google analytics for your eCommerce app? Simple, to understand and evaluate the marketing efforts you have made to boost your app’s visibility and conversions. With the analytics data, you will know what really works and how you can optimize the campaign to improve your app results.

How is your user using the eCommerce app? This data is shared through Google analytics. How did the people reach your app, and what pulled them to your app? This helps understand which promotion channels work best towards conversions. When you release a campaign, you are never sure which campaigns have the potential of getting you a higher audience. With Google analytics, you will know which campaigns worked, and which ones did not get a single click. You can analyze the campaigns that delivered higher engagement to repeat the process and gain better. When using an app, there are certain products that will receive more views on the app, while certain others may not. Which products work for the mobile app is an insight you will gain from Google analytics. Finally, the marketing efforts that led to conversions is completely mentioned in Google analytics, and this insight will help build future campaigns. This is why you need Google analytics for eCommerce apps with statistics module, so that you know how to build engagement and gain more conversions.

The Measurable Parameters

What all can be measured with Google analytics for mobile apps? You can perform screen tracking using the analytics insights. The different screens that the users visit while using the app is defined by the analytics results. These insights include what people are actually viewing on the app, what are the popular pages/screens, and how long do they stay on a particular screen. These insights also tell you about how soon they are able to navigate between the pages using the app. Using this you can understand whether or not the interface works with the people. You can even track events with the Google analytics. Events include button clicks, menu selections, video plays, ad clicks etc. You will know where all did your user go from your app. You will know the amount of time they spent on the app. You can always track activities on the app, including the purchases and conversions that went up on the app. This will help you understand the products and categories that are popular with your users. Checkout behaviors are important for every ecommerce brand. How does your user checkout, and what do they prefer? This will help you smooth the process for better conversions.

What You Should Measure?

For best use of mobile Google analytics, you need to make a list of all the parameters you want to measure. For this, you need to have your business goals set in place. Define you mobile business goals and objectives. Next, you will need to define strategies that will help you achieve the targets that you have set. Finally, you need the right KPI which will help you measure the success of your strategy. Google analytics along with being search enigne will help achieve conversions and profitability if used in the best possible manner.