Learn, Gear, Develop Table Booking System – OpenTable vs. Reserve vs. SeatMe


Learn What You Can from OpenTable Vs. Reserve Vs. SeatMe


It has seated more than 1 billion diners. It books and seats more than 21 million diners per month.As of the date of writing, OpenTable has got 42,000 restaurants worldwide.


Reserve is currently live in 7 countries - Boston, Chicago, Los Angeles, New York City, San Francisco, Washington DC, and Philadelphia.


SeatMe’s main offering is part web service, part iPad app.Its parent Yelp has got 135 million monthly visitors with around 95 million reviews.

These were some of the basic differences that you need to know to develop table booking system

If you are the aspiring startup that wishes to develop table booking system, you need to consider these differences and offerings.

Comparison on the Basis of its USP




The unique selling point of OpenTable lies in the electronic reservation book which comes with a software that allows online reservations, helps the restaurateurs manage their business, seating arrangements, staff assignments, and maintain a record and take notes like information on frequent customers.

The restaurateurs pay a one-time fee for installation and training apart from the subscription fee that is paid on a monthly basis.

Feature Program


It exhibits its unique stand with the help of its feature program.

The member restaurants can pay some extra fees for getting featured on the OpenTable platform. When the restaurant opts to be featured as a ‘1000-point’ restaurant, which rewards diners with extra reward points for making reservations at certain times.

Spotlight Program


Another unique point that it shows is with the help of the Spotlight program.

With the help of the Spotlight program, OpenTable sells discount restaurant coupons to consumers. The revenues from the coupon sales are split between the restaurant and OpenTable.

Quick Read:How to Build an Online Booking Module for OpenTable Similar App



Reserve as it claims is built on a simple philosophy – technology should facilitate hospitality and not stand in the way of a restaurant’s relationship with its guests.

Better Economics and Aligned Incentives


The reserve has got no charges in the form of cover charges.

It provides a free of charge embeddable reservation widget, which restaurants can use to show inventory and take bookings directly from the site.

All the reservations that are made through the reserve app, on the restaurant’s website or on reserve.com are free for restaurants and the diners.

Now operators used to setting aside tables fill through other sources can list more of their inventory online without paying any financial penalty.

Hospitality-first features


Reserve for Restaurants is built to help restaurants connect with their diners. The operators get sophisticated CRM features to help them get to know their guests better.

The Table management program is a modern cloud-based solution, restaurant groups can easily share information, like guest notes and visit history, across all their locations.

This way the restaurateurs will be able to optimize the capacity of the tables and will never be able to say no to the guests.

Apart from this, if the guest don’t see the time they want in the restaurant’s site or reserve.com, they can always make a request via the Reserve app and the restaurant can offer alternate times or seating options, or can even place them to wait list.

For the restaurants with heavy walk-ins, Reserve for Restaurants also offers waitlist management and analytics that help staff notify diners and offer more accurate wait quotes.

Returning Control to Restaurateurs


Since no two restaurants can be completely same, Reserve has a flexible, versatile table management system that can work across the industry. The reserve provides the partners the tools to run their restaurants the way they want to, and make it fast and easy when they need it to be, and make it robust and detailed when they need to be.

At restaurants with heavy reservations, the restaurateurs have complete control over who can book, when can they book, and where they can book from.

Furthermore, the restaurateurs can even choose to offer tables only on their own website or on the Reserve app, or make them available across Reserve’s entire network.

The hosts can select the times they offer guests, hosts can better manage their tables, maximizing the number of parties that can be seated at a table over a given night.

Walk-in restaurants can easily seat diners in two taps, check table statuses, and text guests if their table is ready in case there was a wait.



Table Management


It helps keep track of the entire floor at a glance so the restaurants can run at full capacity.

This helps to easily assign servers to tables and make sure that the guests are equally distributed among the space.

Apart from this, this feature also allows the restaurateurs to give walk-in guests accurate wait times.



It lets the restaurateurs treat every guest feel like a special guest. From the dining preferences to allergies to special occasions, GuestBook allows you to keep a track of everything that matters.

This helps diners bring back to the restaurants by creating targeted lists and exporting the data to the favorite marketing tools.



The tool sends guests a customizable SMS text message when a table opens up and lets the guest know the about the approximate wait time of the guest.

It delights the guests with accurate time quotes, and send them a warning when the real time exceeds the quoted wait time.

Notify Me


It helps the restaurateurs keep their seats filled by turning last-minute cancellations into opportunities. It allows diners to add themselves to a waitlist for a specific time slot.

When a reservation is canceled, diners who have signed up will automatically be assigned that table or time slot.

Comparison on the Basis of its Working/What it Offers




OpenTable has got a number of restaurants listed on its portal.

OpenTable does basically two things:

· Sell restaurant tools to manage reservations.

· If you want to develop table booking system, you should know that opentable operates an online reservation service, both on its site and through partner sites. The reservations are free for consumers, but restaurants pay a fee for reservations that go through OpenTable.



· Make the selling of the tool and software for the restaurants.

· Reserve lets its users to make a reservation from the portal. The users are charged a fixed amount of fees for every new reservation they make and charges an amount from the restaurants, despite of any number of people, any amount of the order placed.



· Access to over 85 million unique mobile users each month.

· Easy to use front of house management system.

· No cover fees, no contract fees.

Comparison on the Basis of its Revenue Model




OpenTable does not charge any fees from the customers in the form of the reservation charges.

It has devised almost all the types of revenue models in its business model.

Revenue from Subscription:

It charges a fixed monthly amount for the services that it provides.

For the restaurants who wants to be featured on OpenTable have to subscribe to the monthly subscription plan in return for the tools and the Electronic Reservation Book Software that OpenTable provides to the restaurants.

Revenue from Reservation:

OpenTable charges $1.00 per diner, when the reservation is made from the OpenTable’s website or the mobile application and charges $0.25 per diner, when the reservation is made from the website of the restaurant.

Revenue from Installation:

OpenTable charges some amount of fee for the Electronic Reservation Software that it lays out for the restaurateurs in order to provide them with the ease of table management.

Revenue from Ads:

OpenTable charges the companies who put up their ads on the portal.



Reserve charges a $10 cancellation fee at its discretion if you cancel within two hours of your scheduled start time. If you do not cancel the reservation and miss it completely, you may be charged a missed reservation fee of $25 per person.

Each time a diner books through the app and complete the meal, Reserve charges them a flat $5 concierge fee regardless of the number of people and the total cost of your meal.

For the restaurant’s who enjoy the ease of management with the help of the Reserve’s software, it charges them a flat $199 subscription fee.



SeatMe earns its revenue with the help of

Reservation Management Tool:

SeatMe is a reservation tool that lets restaurants and bars manage their table reservations. It charges them a fixed fee of $99 per month for this subscription.

Local Advertising:

Over 80% of SeatMe’s revenue comes from local advertisers who operates in up to 9 physical locations. These local advertisements are further classified into two types – self service advertising and full service advertising.

Affiliation on Deliveries:

The restaurateurs who sign up for free, get listed on the portal and can thus, promote their business by paying a fee of around 10% to 12% per actual order.

What Lacks in OpenTable that Reserve and Yelp Reserves


Yelp consists of reviews and ratings from the customers about the restaurants while OpenTable only displays good reviews about the restaurants.

Thus, there is a need to pass on all the reviews or else OpenTable can suffer a big trust issue.

Reserve charges the customers with a cancellation fee. This is to be served as a penalty for the customers who don’t show up despite of the booking made.

Thus, there is a need for the cancellation module in OpenTable so that the customers can have a sense of responsibility for what the restaurant is providing them. This indeed will be helpful for the restaurateurs who suffer from the vacant tables despite of the tables being booked.

More focus should be given to the customers and their valuable responses and experiences which in turn will help the restaurateurs have a fruitful relationship with them.

You can incorporate all these points when you develop table booking system.

Also Read: Intensive SWOT Analysis of OpenTable as a Best Restaurant Booking System

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More About Author


Vishal Nakum

Vishal Nakum is a tech enthusiast with a passion for exploring the latest developments in the world of technology. He has a keen interest in emerging technologies such as Artificial Intelligence, Machine Learning, and Blockchain, and enjoys keeping up-to-date with the latest trends and advancements in these fields. Vishal is an avid learner and is always on the lookout for new ways to expand his knowledge and skills. He is also a creative thinker and enjoys experimenting with new ideas and concepts. In his free time, Vishal enjoys playing video games and reading books on technology and science.