eCommerce or mCommerce: What Defines Success For You Today?


The internet has become a quintessential part of the journey your business has embarked on in this inbound marketing era. The consumer feels powerless without the internet. With mobiles gaining more power, it has become an important part of the consumer’s life. Moving out without the smartphone seems impossible to imagine for both you and your consumer.

The shift can be seen from desktops to mobiles; your consumer is slowing gaining comfort being on the mobiles and performing their tasks while on the go. Banking, finances, booking tickets etc. is all handled using the mobile phone. If you really want to get in touch with your consumer and engage them, you may want to turn to this medium as it is being used widely. As against desktops, the amount of time spent on mobiles is higher.

The only time your consumer is on the desktop is when they are working within their offices. Even then, the chances of sites being restricted restrict the traffic from coming to your website.

There is a heavy debate in the eCommerce segment where the businesses are trying to figure out which path should they follow- eCommerce or mCommerce. The numbers indicate that mCommerce is the path towards success, but does that mean they should shut out basic websites altogether? It is important to understand both eCommerce and mCommerce, and the pros & cons for each before we choose one of the two as the path towards success.

Let’s first understand the basic difference between eCommerce and mCommerce

eCommerce vs mCommerce: The Basic Difference

eCommerce is about buying and selling goods, services and products using the internet, email or the telephone. mCommerce on the other hand is all about selling or buying products and services using wireless handheld devices like smartphones, PDAs etc. eCommerce has been the mode of completing purchases for a while now; mCommerce is slowly gaining momentum enough to offer a great deal to the consumers. The battle between the two is quite heated, and even businesses are trying to infer which path to choose. While we are at it, let’s have a quick look at the statistics, which will help understand the difference.

mCommerce is definitely growing in an astounding manner, but that does not mean eCommerce is lagging in any way. In fact, the growth is equally good for eCommerce as well. Popular statistics suggests that at least 51% users have completed a purchase using their smartphones. While this is true, statistics also suggests that 54% of major sales have been completed with eCommerce this year. This suggests that eCommerce and mCommerce have been preferred equally by the consumers. A good number of people still prefer shopping with eCommerce, and statistics are proof of that.

eCommerce vs mCommerce: Pros & Cons

There are pros and cons associated with both eCommerce and mCommerce development. Let’s have a look at the two individually to understand and explore in detail.

eCommerce is a popular medium to increase your sales and reduce the overall costs. If you want to reach niche markets that are scattered, you should opt for eCommerce ideally. eCommerce development not only has a good reach, but also manages to offer a huge collection of products to choose from, which is not the case with traditional commerce. You can boost the sales and increase user base for your brand with eCommerce.

One of the major disadvantages of going with eCommerce is security and the credit card issues that tend to arise. To set-up eCommerce, you require an expert hand, and you will need to run logistics in a differentiated manner to succeed in eCommerce. Again, eCommerce calls for a detailed and long term maintenance.

mCommerce is a great way to improve your reach and frequency, which improves the rate of conversion. For example, if you are on the mobile and you have been seen by your consumer repeatedly, chances of them buying from you are higher. The mobility offers flexibility and accessibility along with the convenience of making a purchase when they want to. It actually saves effort and time. Of course, mCommerce has its own disadvantages. Mobile screens are too small, and many consumers find it difficult to navigate on these small screens. Without high connectivity, your purchase cannot be completed in one go. In many countries, a high speed connection is a rarity.

The Path to Success

The shift towards mobile is quite visible, and you cannot ignore mobile presence altogether. Having said that, you cannot go mobile completely! You should have a combination of both mobile and desktop presence, which will help you earn the planned revenues and conversions.

More About Author

Vishal Nakum

Vishal Nakum is a tech enthusiast with a passion for exploring the latest developments in the world of technology. He has a keen interest in emerging technologies such as Artificial Intelligence, Machine Learning, and Blockchain, and enjoys keeping up-to-date with the latest trends and advancements in these fields. Vishal is an avid learner and is always on the lookout for new ways to expand his knowledge and skills. He is also a creative thinker and enjoys experimenting with new ideas and concepts. In his free time, Vishal enjoys playing video games and reading books on technology and science.