The Top 10 Augmented Reality Trends For The New Year 2023


Exploring Augmented Reality Through Its Timeline

Individuals have come up with a solution to produce realistic visual experiences in a technologically advanced society. In terms of creating this technology vector, we have come a long way, from panoramic paintings to completely immersive virtual realities.

1838Charles WheatstoneStereoscope
1929Ed LinkFlight Simulator – Link Trainer
1939William GruberView-Master
1952Morton HeiligSensorama – VR-like Machine
1960Morton HeiligFirst Head-mounted Display
1961Comeau and BryanHeadsight
1968Ivan SutherlandThe Sword of Damocles
1974Myron KruegerArtificial Reality Lab Videoplace
1987The name “Virtual Reality” is officially derived 
1990Tom CaudellTerm “Augmented Reality”
1991Virtuality GroupVR arcade machines
1995NintendoProprietary device VR-32 (Virtual Boy)
1996The foremost AR system with 2D markers CyberCode is invented. 
1998Sportvision uses Augmented Reality for the NFL game translation 
1999NASAEmploys AR to navigate its X-38 spacecraft
2000Wearable device EyeTap is developed 
2007SonyPlayStation Eye
2012Palmer LuckeyOculusVR
2015AR and VR investments touch the peak of $700 million 
2016Pokemon Go is launched 
2017Google and Apple launch their Augmented Reality Frameworks 
2018GoogleARCore SDK – Android devices & Magic Leap’s Magic Leap One
2019MicrosoftHololens 2 headset
2022AppleOwn AR headsets, Smart glasses
2025Cloud-driven AR perspectives will become more popular, helped by 5G networks. 
2030AR will be a $76bn market, as per the GlobalData forecasts. 

Which Augmented Reality Trends will 2023 Mark The Rise Of?

A. Metaverse:

You probably don’t find it surprising that Augmented Reality would be employed in conjunction with some other metaverse techniques. Dismantling the partitions between the virtual and real realms is one of the objectives of metaverse technologies. Due to the ability of Augmented Reality to show virtual items that are integrated into our real world, both customers and companies can benefit from this technology.

  • Avatars: Businesses have already been developing camera filters that do this utilizing body and facial detection, as well as sophisticated scene depth sensing. It has long been seen with applications like Snapchat and Instagram. Nevertheless, the application’s revolutionary feature is the way users can import their existing avatar from other channels and incorporate it into Augmented Reality.
  • Spatial Audio: Spatial Audio is crucial for boosting the immersive experience of Augmented Reality, despite the fact that it may not initially appear to be an AR technology. The inclusion of all five human senses in the operation is something that metaverse engineers are preoccupied with, and this includes listening. 3D audio is required to increase the immersion of VR and AR interactions. Depending on their own perspective, customers should be able to determine where a sound comes from in 3D space.

B. Glasses:

Smart Glasses are yet another Augmented Reality Trends. Ergonomic and user-friendly AR Smart glasses appear to be getting closer to reality with each passing year. The projected mixed reality headset for Meta, now known as Cambria, is one of the newest products that is still in the works. They have a fresh product line that is distinct from their popular Meta Quest 2.

The development of Apple’s LiDAR scanners seems to be another crucial development to keep an eye on. Among the main firms expected to release customer-focused AR glasses or headsets in the upcoming time is Apple. Their cutting-edge depth sensor was installed on the iPad Pro in 2020 and subsequently on the iPhone 12 Pro. The more these technologies and functionalities can be compacted, the further it is futuristic ” Apple Glasses” will be super comfortable. In contrast to AR glasses, there are many other cutting-edge products that guarantee to hold a significant position among emerging developments in AR technology.

An innovation like AR glasses is one of the most consumer-friendly things of the future. Implementing the same in your current system can be done easily with a team of experts. TRooTech’s AR VR solutions experts follow a step-by-step process to turn this idea into a reality.

TRooTech’s AR VR solutions experts follow a step-by-step process to turn this idea into a reality

Get Started Now

C. Navigation:

AR navigating is easier to use and more feasible than ever in 2022. Most notably, indoor positioning systems are now far more practical than in prior seasons thanks to the development of technologies like Bluetooth Low Energy (BLE) antennae, Wi-Fi RTT, and ultra-wideband (UWB). Presenting AR navigation in big interior spaces like distribution centers, shopping centers, and airports is indeed one of the tech’s most practical uses.

Buy online pick up in store (BOPIS) services can indeed be made considerably more effective with the use of indoor navigation. Instead of using positional instructions to locate the item, members of the team tasked with “picking” the items in the store for customer order fulfillment can use augmented reality (AR) directions to navigate directly to the item. By doing this, you won’t have to waste time searching through a lot of things that are identical and locating the right lane and department of the store. To view the instructions on the screen, all a team member needs to do is lift up their device.

D. Mirrors:

Smart mirrors are a fantastic method and one of the unique Augmented Reality trends that improve the shopping experience while lightening the strain on the changing rooms. Consumers can approach smart mirrors in-store and check on clothing using cutting-edge AR technologies that are not yet accessible on devices. For instances where the shoppers want to try on clothes of specific sizes which aren’t readily available in stock at the store, smart mirrors are indeed useful. Such selected clothing could be then delivered to the shoppers at their address at a later point in time. These requirements can be met with the use of smart mirrors and home-based virtual fitting room technology.

E. Furniture:

With this Augmented Reality trends (AR), you may engage with customers by letting them try the item “free-of-cost” before they buy it. IKEA is well recognised for its Augmented Reality (AR) software, which enables users to visualize how an item of furniture would look in their own homes. Consumers could use Augmented Reality to scan items like clothes, cosmetics, and shoes at stores prior to making a purchase. With AR for Business, you may improve client happiness while simultaneously weaving in a more enjoyable and seamless shopping experience for the customers. IKEA Place is an application that employs Augmented Reality to allow customers to see how the furnishings will appear in their homes prior they make a purchase.

F. Applications:

  • 1. AR Mobile Phone Apps: Mobile devices have become one of the key platforms for distributing Augmented Reality experiences. The majority of customers own a mobile phone, yet consumer adoption of AR headsets is still in its infancy. As a result, companies have discovered several ways to employ mobile phones for Augmented Reality. Over time, technology has also advanced substantially.
    • Geospatial API for ARCore: Google unveiled its latest geospatial interactions API in 2022. This makes it possible for programmers to design interactions linked to particular astronomical places. AR encounters in the past have only been relative to the consumer or in random places selected by the user.
    • ARKit 6 Enhancements: At WWDC in 2022, Apple unveiled a number of new capabilities for the ARKit 6 update. Perhaps one of them involves capturing a 4K video whilst ARKit material is being used. Scene occlusion and other interactions are now considerably more accurate, thanks to an improvement to the depth API. With Apple’s LiDAR scanner, AR experiences may be created so rapidly that the technique is referred to as “instant AR.
  • 2. AR Gaming Apps: AR video games are already well-liked by gamers. By 2028, the Augmented Reality gaming market, according to Verified Market Research, is expected to produce $31.7 bn in revenue, a compound annual growth rate of 21.98%. The gaming industry is driven by the dynamic gameplay that augmented reality (AR) offers through the synchronization of visual material with the real-time user’s environment.Front-end development remains critical because one of the key components of the AR gaming experience is aesthetic content. You may build sophisticated AR applications using a variety of well-known paradigms, including React Native, Flutter, Unity3D, ARtoolkit+, and iOSARkit.Several factors, together with project needs, functionalities, and budget, must be considered while selecting the right framework. Budget is a key consideration, particularly if you are using a freemium model and making your game available for free.The preferred technique to guarantee a flawless gaming experience for your users is via a cloud-native AR app. You may scale your application according to the required user load. Organizations may expand their app without having to confront the difficulties of keeping a sizable database. Numerous capabilities for adaptability, security, and adaptability are included with cloud services.
  • 3. Healthcare Apps: By providing hands-free solutions offered by MR/AR and IA-based diagnostic tools, Augmented Reality and AI will, according to Deloitte Research, alter the conventional healthcare business paradigm. For instance, the Microsoft Hololens 2 can give the surgeon details while letting them use both hands for the operation.In order to solve challenges like the intricacy of remote patient assistance and the growing pressure on hospitals, the adoption of Augmented Reality technologies is becoming more and more crucial. Both telesurgery options and mental health applications that assist individuals in keeping their psychological balance are included in this.

Building apps like these that perfectly match your requirements can be a difficult task at times. Our team of experts makes the entire process seamless with no hassles of project delivery management.

Get Started Now

G. Live shopping experience:

Several inventions that could aid in extending experiences to online buyers were required in response to the COVID-19 epidemic. One of the technological solutions that benefited the greatest from this upheaval was Augmented Reality. There was an emergence of online try-on options as a result. AR technology is being extensively adopted by brands to enhance the online purchasing experience.

For instance, Dior has frequently introduced Augmented Reality (AR) shoe experiences that enable buyers to virtual test shoes before purchasing. For the initial time, Dior and Snapchat collaborated to develop such a project in 2020. Consumers can utilize a 3D configurator on the FRED Jewelry webpage to personalize bracelets and virtually try them on.

H. Interactive user manual:

In the sector of marketing, Augmented Reality has a broad range of uses. For instance, business cards are a common and straightforward option that may be used with straightforward AR systems. You can differentiate yourself from the competition and provide potential clients with a brand-new and interesting way to learn more about your company by incorporating interactivity into marketing collateral like business cards.

Businesses that want to give their consumers more thorough and functionality-rich instructions and documentation frequently opt for AR tutorials. In addition to enabling the compelling delivery of information, Augmented Reality (AR) also considerably enhances user experience without requiring the customer to expend a great deal of effort to grasp one or more mechanisms.

There are numerous uses for AR in advertising. Users no longer find web banner adverts to be as appealing as they once were. Banner ad click-through rates decreased from 0.72% in 2016 to 0.35% in 2019.

AR Strategy! Here’s why businesses today are implementing it!

  • The marketplace for Augmented Reality is expanding and will expand over time, largely because people have greater access to the technology.
  • AR would be the next stage for several organizations as interest in Metaverse technologies has grown significantly.
  • Those that are focused on the long term may wish to enter this market a little earlier. It is obvious that Augmented Reality is the potential for many businesses given that the market is anticipated to surpass $97.76 Billion in 2028.
  • Businesses that provide their clients with excellent AR experiences will be considerably better able to compete with their rivals.

To implement such an AR strategy precisely keeping in your business

With us, everything is sorted starting from day 1. Let us incorporate your plans to reach your desired results.

Get Started Now

The Present & Future of Augmented Reality

Companies cannot disregard the numerous strategic advantages that these Augmented Reality trends provide. Augmented Reality may assist with everything, from getting noticed to setting oneself out from the competitors to making customer service procedures simpler.

  • The creation of a unique user experience that mixes the best elements of the physical and virtual world is the main advantage of AR technology. Additionally, no specialized software or hardware is required to benefit from the experience.
  • AR possesses the ability to display the data in a very well digitally fragmented way. This feature not only helps the consumer understand the dataset in a glimpse, but also assists in informed decision-making.
  • The use of Augmented Reality in marketing for companies opens up a whole new creative potential. You make the information for clients more engaging rather than restricting yourself to displays and two-dimensional marketing.
  • Companies now have the possibility of bringing their stores to the user, thanks to Augmented Reality. This is incredibly beneficial for those who wish to avoid making multiple trips in order to purchase goods from a store that is miles away.
  • The capability of Augmented Reality marketing to instantly interpret content is one advantage. If a visitor is unfamiliar with the local language, an AR programme can show words in their dialect over the current text or offer captions.
  • AR in education offers the teaching-learning experience with genuinely infinite options. With realistic simulations that are engrossing, Augmented Reality offers a special cognitive path.
  • AR has the potential to streamline and quicken factory construction procedures. Utilizing AR markings on equipment, project leaders may keep an eye on work progress in real-time.

Given these advantages of Augmented Reality trends, the issue of when to embrace it should be asked rather than if it should be done at all. You can realize your achievement goals by collaborating with skilled augmented reality programmers. Contact us right away so that we can discuss how we can satisfy your demands if you’re prepared to take the first step into the next and unleash your full potential.

More About Author

Vishal Nakum

Vishal Nakum is a tech enthusiast with a passion for exploring the latest developments in the world of technology. He has a keen interest in emerging technologies such as Artificial Intelligence, Machine Learning, and Blockchain, and enjoys keeping up-to-date with the latest trends and advancements in these fields. Vishal is an avid learner and is always on the lookout for new ways to expand his knowledge and skills. He is also a creative thinker and enjoys experimenting with new ideas and concepts. In his free time, Vishal enjoys playing video games and reading books on technology and science.