Tinder Similar Music App Development is a game of risk. You either give it a shot and reach the topmost heights or you visualize something else, implement the other, and fall flat on your face.
Again, some learn from their own failures, that too if they are made up of a blood group ☞ LEARNER.
Learn from the mistakes of others. You won’t live long to make them all.
We are talking about one such learner businessman today.
With extremely high expectations about the business idea, the business person, let’s say, John Snow, leaped into the world of business, imagine all the possibilities to make a profit and learn from his mistakes.
He came up with these requirements of Tinder similar music app development:
Let’s Have An Overview On Tinder Similar Music App Development.
John came up with a concept of building a mobile application for both Android and iOS devices and the backend for the admin.
The business idea was about a Tinder similar music app development.
The user registers into the platform and sets up his mood for the hour/day.
According to the mood of the user, the songs listed under the category are fed into the user’s feed.
The user can then choose to swipe right if he wants to add the song to his playlist and in a similar manner, the user can choose to swipe left if he wants to pass away the song.
The songs that have been swiped to the right are added to the user’s playlist.
A playlist is created to which users can perform the usual functionality with shuffle, repeat, sequence play, etc.
Analogous to the ‘Superlike’ button in Tinder, there is a ‘Download’ option which lets the user to download a song a day to be able to hear it offline within the application.
The downloading of the song starts when the user swipes up in the screen displaying the song.
All the downloaded songs are stored in one folder and the user can even access it online.
The user can even share the playlist with his friends and receive playlists from his friends.
Plan USP For The Tinder Similar Music App Development
The application was highly inspired from the dating apocalypse app – Tinder.
Simply put, it was Tinder for Music.
With Tinder, a new craze swept that centered the functioning of the application – Swiping feature.
One of the chief reasons that the music app became so popular amongst the list of the other music app is the swipe feature.
While the other music applications had the browsing and searching for the music and manual adding of the songs to the playlists, this particular music app completely eliminated the manual process and made the application customer-centric by providing them with all the ease of accessibility:
✎ The application shows the types of the songs that users might like based on the mood they set for the hour or day.
✎ When the song is right-swiped, it automatically is added in the playlist. The playlist stays only for an hour or a day as per the choice is made by the user.
✎ The song is automatically downloaded by swiping up to the song display screen.
✎ This way the application rests assured that users are retained for the succeeding day as well.
Enroll These Features In Tinder Similar Music App Development
Customer Acquisition Strategy For Your Tinder Similar Business Idea
The Model Itself: The biggest plus point for the platform was that it followed the Tinder Business Model and specifically the swipe feature.This created a kind of attraction amongst the music-lovers and this was the chief reason why customer acquisition was faster than expected.
Social Media Marketing: The concept idea and an enticing video of its usage was shared on various social media platforms.This one-to-one marketing methodology was enough for getting the customers on board.
Social Events: Social events were organized in some places and the music app was a compulsion to download. This got the app a considerably big number of installations and users for the app.
When the platform was launched, it was one of its kind with the Tinder Business Model.
Users just couldn’t get over the swiping feature of Tinder and so it was easy to navigate the users for the application.
The customer acquisition was mostly happening on the social media and sharing of the playlist led to the word of mouth marketing.
Thus, there were no additional efforts for acquiring customers other than for the Social Events.
And even users were actively participating seeing a completely new concept with the ease of Tinder’s swipe model.
Basic Revenue Model For Any Tinder Similar App Business
The ads were stitched such that they are played either at the start, at the middle, and at the end of the song.
The application was built such that the ads were stitched in all the songs with a different pattern.
Apart from this, the application also consisted of clickable applications.
Subscription for Downloads
Just like the Superlike feature in Tinder, the application provides its user with only one downloadable song a day.
However, when the user subscribes to the downloadable package, he gets an access to download more songs.
Other Revenue Possibilities For Your Tinder Similar Music App Development
If we would have been the developing firm for such an application, we would have suggested the following revenue model:
1. Subscription Revenue Model
Users can subscribe to the additional features such as being able to download more number of songs online, more filters to get to the songs of user’s choice.
2. Clickable Ads
Space can be kept in the application for displaying the clickable ads.
3. Stitched Ads
The ads can be stitched either in the start of the song, in the middle of it, or in the end of it.
4. Membership Plans
Users can choose to be the members on the platform in order to access unlimited features for a specific number of days.
Avoiding The Roadblocks Along The Way
The root cause of the problem was the introduction of the stitched ads right from the launch of the application.
The business had to suffer wrong timings of revenue model introduction in the application.
The application from the start itself had the revenue generating model.
So what happened in the application was, when users were exploring the working of the app and listened to the music, the ads stitched made it visible that the app was seemingly desperate to make money and it turned them off.
Although the pattern of the ad varied, nevertheless it was present in every song.
This irritated the users at the most.
With so many apps in the market for listening to uninterrupted music, the app just had the USP of swipe feature.
But the main purpose of users i.e. to get access to listen to songs without any distraction was not fulfilled by the application.
Although customer acquisition happened way too faster than expected, there was a visible amount of drop in the customers after the installation was made.
The graph of installation was increasing but same thing was happening to the graph of the deletion of the app.
Had it been only in some songs, there were still high chances of users accepting the model but stitching the ad in every other song made John sound desperate to draw in more revenue.
There was a time when the deletion of the application was happening way too faster than the installation and John, being an active businessman got the idea that the strategies need to be changed immediately.
Here Is Our Take At Tinder Similar Music App Development
John realized the problem at an early stage of launch and immediately worked on the problem.
He started consulting potential experts in the web and app development firms and came across us, the TRooTech.
We proposed John to launch the app on an open ground without any revenue model.
Though clickable ads was still an option open for the platform.
Later on when the users get accustomed with the app, they would not mind to spare extra for additional features or to listen to the ads because they will be an obsessed group of people over the platform.
Another solution to this could’ve been limited stitching of the applications. When only the top charters or the hit songs would have contained the ads, the users would not have minded rather than finding the ads in every other song they swiped right.
We restructured the design of the app and John launched the updated version.
John is enjoying the royal fan base and now we are working on the app’s revenue model.
When your business entirely relies on revenue through ads, it is of utmost importance that you first have a royal fan base for your platform.
Take an example of YouTube.
It started with free videos for its users to view and then gradually stitched the ads within.
Another lesson can be learnt using the example of Tinder’s revenue model….
For such an application revenue can be collected using the subscription method for the paid features in the application just like Tinder did using the Tinder Gold and Tinder Plus.
Again, the subscriptions that you plan should be from the need that arises amongst the user while using the app. This would draw the users organically, without feeling any external force or navigation towards the subscription, without any clue about the revenue model of the application.
Only then there are possibilities of getting more users on board.
A better lesson could be……….
It is obvious that you are risking off your hard-earned money for an imaginary business idea, experimenting on completely different types of people, located in different geographical locations, and so being desperate for the ROI is understandable but avoid the desperation that the customers can sense right after installing the app.
Facing a similar problem with your business?