ECommerce Development and Marketplaces2018-09-10T11:09:40+00:00

OMNICHANNEL ECOMMERCE DEVELOPMENT AND MARKETPLACES
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eCommerce is the most neoteric, experimental, and highly remunerative business today, which calls for eCommerce development and marketplaces solution. The web stores are slowly capturing the traditional market influencers through their insightful studies about the loyal user base.

With our technological geniuses and robust approaches, we serve the needs of the most sophisticated eCommerce development and marketplaces solution today, both in mobile app and websites.

The biggest mistake a startup makes is it thinks like a startup. If you’ve got what it takes to be the next business giant in the eCommerce world, let’s begin NOW.

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The coming sections will describe in detail about major niches in eCommerce Development and Marketplaces, namely Online Retail eCommerce Store, Multi-vendor B2C eCommerce Site, B2B eCommerce Site, eCommerce Site for Auction Platforms.

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ONLINE RETAIL eCOMMERCE STORE DEVELOPMENT

MULTI-VENDOR eCOMMERCE SITE (B2C MARKETPLACE)

B2B eCOMMERCE DEVELOPMENT

eCOMMERCE SITE FOR AUCTIONS

Online Retail eCommerce Store Development

Under eCommerce Development and Marketplaces, Online Retail eCommerce Store is a very competitive online market segment for a variety of niches by designing attractive storefronts, managing customer accounts, handling product directory and variations, shipping and tracking services, search engine friendliness, creating revenue models and generating sales/purchases statistics.

SKIP TO ONLINE RETAIL ECOMMERCE STORE DEVELOPMENT MODULES

Target Audience for Online Retail eCommerce Store Development 

Age

Apparently, the most active online retail eCommerce store audience are the people with around 20-40 years of age. Comparatively, people with younger and older age group show a neutral engagement.

Demography

Geographically segmenting the loyal customer base, America, Europe, and Australia lead the individual online retail eCommerce store industry under different niches. While keenly studying the market scenario of today, Asia and Middle East buyers are readily accepting the online marketplace for specific niches.

Technology

Online retail eCommerce store development is more effective as a local business website which serves the purpose better than native mobile app development since the buyers can easily find their desired products online, view the details, research and can make purchases.

Gender

Females dominate the Category-specific of online retail eCommerce stores while males fall back with a mere smaller ratio.

Revenue Structure for Online Retail eCommerce Store Development

Payment

Providing a wide range of payment options to the customers including credit/debit cards, mobile/Internet banking, and money orders is beneficial for Online Retail eCommerce Store Development as it is a major niche of eCommerce Development and Marketplaces

Transactions

Embedding third-party payment gateways and payment wallets for conducting secure transactions in Online Retail eCommerce Store Development is quite beneficial

Comprehensiveness for Online Retail eCommerce Store Development

Register

Registering user accounts/ signups, managing their dashboards, remembering their preferences, and offering the re-supply of products are the highly leveraging aspects for this specific eCommerce Development and Marketplaces Niche

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Tracking

Closely observing stocks, handling inventories, shipping and tracking of products is an added advantage users look forward to in an Online Retail eCommerce Store Development

Business Easiness with Online Retail eCommerce Store Development

Search

Recency, Frequency, Monetary reports and user analytics for vendors show an ultimate growth in Online Retail eCommerce Stores without having much efforts digitally

Analytics

Elimination of physical barriers leads to attract customer from all over the globe, easy marketing, promoting, and lead conversion opportunities in the world of eCommerce Development and Marketplaces

Modules for

Online Retail eCommerce Store

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Store front

Enhanced designs including layout, colors, fonts with sophisticated templates, compatible with all the internet supporting devices for a rich shopping experience

Shopping Cart

An organized catalog consisting of individual and grouped commodities, faceted navigation for narrowing searches, category landing pages, product and price listing in customized format, incorporating popular search term suggestions, remembering choices and preferences for single-handedly raising the business.

Store Management

An advanced management system handling multiple stores, extracting in-stock information and managing inventories, detecting the delivery of products and accepting under permissible limits.

Product Variation

Automatic image resizing, grouped product view, multiple images per product, related products, upselling, availability based on variations.

Analytics

A functional dashboard providing detailed summary of sales, order placed, order delivered, traffic and lead conversion in a comparative manner.

Multi-vendor eCommerce Site (B2C Marketplace)

When eCommerce development and Marketplaces designing is done, especially for a multi-vendor eCommerce site many key features are taken care of for manageable marketing, promotions and lead conversion tools, search engine optimization, vendor dashboards & managing interfaces, international support, order return/cancellation management, abandoned shopping cart management, encompassing dynamic rule-based product relations, providing support for CDN database and providing advanced CMS

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Target Audience of Multi-vendor eCommerce Site

Age

Teenagers and people around the age of 20-45 years are the proactive audiences for multi-vendor eCommerce site while others are slowly pacing up with the trends of online shopping with eCommerce Development and Marketplaces

Demography

Talking about the demographics, North America and Europe customers have the most active involvement in multi-vendor eCommerce site segment of eCommerce Development & Marketplaces as a whole. The population of Asia, Australia, and Middle East are adopting the technological trends and are making their purchases online. Yet, Australian audience is a tough nut when it comes to online shopping.

Technology

Android application rules out web application and iOS application when it comes to the multi-vendor eCommerce site

Gender

Perfectly an equal dominance of Male & Female audience makes up for the traffic and the purchases in multi-vendor eCommerce site segment of eCommerce Development and Marketplaces

Revenue Structure for multi-vendor eCommerce Site Segment

Commissions

Various payment methods for customers to choose from – credit cards, debit cards, net banking, mobile banking and e-wallets specifically allow to strategically save commissions for the multi-vendor eCommerce site owner

Transactions

Commission management system and payment gateway options for administration to choose from – 3rd party payment gateway and own payment gateway saves the strategic advantage for multi-vendor eCommerce site owner

Comprehensiveness of Multi-vendor eCommerce Site Business

Stakeholders

Handling customer signup, dashboard, shopping cart history and wishlist management, incorporating vendor’s functionality – inventory management, listing of products, pricing power, offering gift coupons, featuring of items and brands.

Tracking

Generating labels, Shipping, tracking, ease to return/ cancel the product.

Business Easiness of Multi-vendor eCommerce Site

Process

It’s process based system where every stakeholder performs their role, strategy is the key part

Analytics

Elimination of physical barriers leads to attract customer from all over the globe, easy marketing, promoting, and lead conversion opportunities.

Modules for

Multi-vendor B2C Marketplace

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Marketing, Promotions and Conversion Tools

Increasing sales implementing upselling and cross-selling, free shipping options, appealing shopping carts, offering discounts, generating unique coupon codes, monitoring coupon usage, sending wishlists via emails, conducting surveys and events.

Search Engine Optimization

Optimizing the URL’s adhering the Google norms, using keyword-rich content, incorporating auto-generated trending search terms page, providing deep insights of products, categories, and related Medias.

International Support

A highly sustainable support system with capabilities to changing the shipping end information after the order being placed, specifying per payment methods for the billing addresses, managing customer complaint, navigating the user through the portal for the ease of shopping.

Order Cancellation Management

Allows the customer to cancel the order, handle shipping methods, customer notification management, planning refund models.

Abandoned Shopping Cart Management

Feature-rich shopping cart enabling the user to see the in-stock product regardless of being in the shopping cart of another user, and automation to discard the abandoned shopping cart once the purchase is made by another user.

Customer Segmentation, Targeted Promotions & Merchandising

In-depth analysis of the market segmentation considering various metrics, facilitating the option to promote for specified and targeted audience, controlling the involvement of the third-party, embedding new items promotional and marketing tools, appealing shopping carts, discounts and deals.

Dynamic Rule Based Product Relations

Effective rule based product relation provides the opportunity for upselling, cross selling, defining the conditions of the product, determining the products that match the rules, and monitoring and dynamic adjustments to reflect changing conditions.

Email Marketing Reminders

Generation of leads by availing them with discounts, coupons and gifts, notifying the customers about the purchase made, information emails about the new arrivals, hot deals and time bound offers, and notifications regarding the abandoned shipping cart, wishlist and recommended products.

Offers and Deals Management

Versatile coupons restricting to in-stores purchases, managing time-bound promotions, products and categories, generating a unique coupon code for online and offline distribution, and monitoring the usage of coupons.

Gifting and Gift Card Options

Increasing the loyal customer base by allowing them to purchase real/virtual gifts and/or gift cards for the store, and adding more to average product value by wrapping gifts and making customized notes and messages for the same.

Loyalty Reward Points System

Monitoring the RFM analysis, targeting the frequent buyers by providing them incentives, earning the trust of customers and strengthening fan base, handling redemption rules keeping in mind the accumulation of balance, frequency and monetary value spent, and lead to conversion rate.

Multiple Wish Lists

Allowing saving multiple wishlists according to the customer’s choice and preference, interconnecting wishlists for copying or moving a product from one wishlist to another, providing search options and access to the vendors to study the wishlist so as to understand the customer’s psychology.

Content Management System

Blocking other sources to overwrite the content, restricting publishing privileges, Feature-rich content editor, creating menus to navigate the user, and enabling shopbots.

Scheduled Import/Export Functionality

Importing and exporting the catalog data either individually or using FTP servers, allowing merchants to handle errors, status and reports.

Administrator Permission Roles on Website and Store Levels

Maintaining the confidentiality of data and allowing the access of the relevant data to the vendors and staff members.

Support for Alternate Media Storage – CDN and Database

Media in the form of any file, any format can be saved and stored within the databases or CDN.

B2B eCommerce Site Development

Linking B2B eCommerce site with eCommerce Development and Marketplaces by designing the customer’s quote comparison modules, managing lead form generation and management, handling the selective automatic lead forwarding to the vendors, Vendor lead attending management, Vendor membership modules, integrating of CRM for trades, and management interfaces

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Target Audience for B2B eCommerce Site

Age

The people who fall in the age group of 25-50 show active participation in the B2B eCommerce.

Demography

Today, Asian marketplaces top the B2B eCommerce and trading networks because of a larger pool of vendors, while European vendors are collaborating with the advances in the industry. North America, Latin America, and Australia are the still to define a strong position in this domain of eCommerce Development and Marketplaces

Technology

B2B eCommerce demands a good amount of research before opting for it and so Web Platforms are favored by the business people for seamless trading.

Gender

Male audience incompetently rules over B2B eCommerce when compared with that of female ration in this segment of eCommerce Development and Marketplaces.

Revenue Structure for B2B eCommerce Site

Payment

Embedding advanced and own payment gateways to eliminate third-party involvement due to the high transaction values.

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Lead Charges

Charges for leads management system – either based on per inquiry or for a fixed number of inquiries.

Comprehensiveness of B2B eCommerce Business Site

User Options

Handling multiple vendor accounts, on-page searches, recommendations and filters.

Lead Tracking

Recording a link between one business to another business/businesses

Business Easiness in B2B eCommerce Site

Search

Management of sale/purchase record, brief and comparative reports for the vendors and the administration.

Analytics

Keeping a track on the lead inquiries – accepting as well as passing them on the vendor’s request.

Modules For

B2B Portals and Trading Networks

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Quotes Comparison Module for Customers

Encompassing detailed metrics for the comparison of quotes.

Dynamic Category Wise Lead Forms Generation and Management

Categorizing the lead generation forms, transferring the forms to leads on-request, detecting the form entries that are not format specified.

Selective Automatic Leads Forwarding to Vendors

Matching the forms that match the quote and its requisites, automatic elimination of the unsuitable entry, responding to the leads.

Vendor Lead Attending Management

Transferring the relevant lead information and forms to the vendors, integrating conditions that meet the vendor’s service, and generating response and quotation to the leads.

Vendor Membership Modules

Handling the upgrades of membership accounts, encompassing features in the membership accounts, providing various membership plans, carrying out secured payment gateways.

Integrated CRM for Trade Assistance

Analyzing customer interaction and data throughout the customer cycle, compiling customer information, live-chat options, direct mail services, availing them with gift coupons for brand awareness, integrating CRM to know the buyer’s preferences and choices, purchase history and concerns.

Dispute Management

Providing feedback/suggestion/complaint forms, passing the information to the admin, making compensation (refunding/ replacing), appropriate actions against the vendors.

eCommerce Site for Auction Platforms

Designing timed auctions, dynamic real-time bidding, forward and reverse auctions, conducting auctions privately and publicly, managing bidding models, and handling pre-auction campaigns

SKIP TO eCOMMERCE SITE FOR AUCTION PLATFORM MODULES

Target Audience for eCommerce Site for Auctions

Age

People around the age of 45-60 years interacts with auction sites and spends more of their time making bids comparing to other age groups.

Demography

Auction and classified sites are mostly for the audiences who are involved in the sale/purchase of antiques and/or used products.

Europe and America lead the world of online auction sites, while Australia and Asia have less number of audiences involved in bidding sites.

Technology

Websites overrule Android and iOS applications by providing the ease to research about the item.

Gender

Compared to females, male audience is more influenced by the auction sites.

Revenue Structure of eCommerce Site for Auctions

Payment

Upgrading accounts to premium services and adding features.

Transactions

Featuring of items and prioritizing them.

Comprehensiveness of eCommerce Site for Auctions

Register

Managing bidder’s and buyer’s profile, on-page search option and, user data interface.

Tracking

Incorporating both reverse and forward bidding techniques.

 

Business Easiness of eCommerce Site for Auctions

Search

Shipping and tracking management, evaluating unique bids and highest bids.

Analytics

Handling time bound events.

Modules for

eCommerce Site for Auction Platforms

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Timed Auctions

Handling time-bound auctions and bids, updating bids, and enabling the last bid view.

Dynamic Real-time Bidding

the bid and the time-bound event, meta-information about the product, ability to view the last bid, incorporating the chat option, and a bid summary at the end of the auction.

Forward and Reverse Auctions

Incorporating the options to conduct forward and reverse auctions, ability to detect the highest bid in case of forward auction, ability to detect unique bid in case of reverse auction.

Private and Public Auction Conducting

Integrating the feature to conduct private and public auction, allowing the admin to add private members in case of private auction, setting up public auctions and creating awareness about the same.

Bidding Models Management

Enabling English/Forward bidding, Reverse bidding, First-price sealed-bidding, Vickrey bidding, and Dutch bidding.

Pre-Auction Campaigns Management

Managing meta-information about the auction to be conducted, handling the creation of pages, allowing sharing the campaign on various social media platforms, sending invites.

The next section talks about

Technologies that are used in making an eCommerce App or Website

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For

Mobile App

Since Native Technologies have high-performance capabilities, excellent scalability, better UX than its hybrid counterpart, easy access to device’s functionalities and more, we use the same for designing Android and iOS applications

For

Database

For the core computation logic of servers and databases and for the dynamic site to constantly get updated, we make use of PHP and .Net for the backend design, taking 360 degrees software security into account.

For

Webapp

Owing to communicate the ideas more effectively, and to offer a thriving UX for the frontend of the application, we encrypt the logics in HTML, CSS, JavaScript,Magento CMS, AngularjS and node.js

This section will talk about

How your Idea can Impact on the type of Market

Before commencing the project, we keep in mind what domain is the web application about and will fit in best for – whether for online retail stores, multi-vendor B2C marketplaces, B2B portals and Trading Networks, and Auction Sites.

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User Persona eCommerce Development and Marketplaces

User Persona

For making a lasting impression in the mind-frames of the users, we build appealing web application designs by looking at the end-product from the view point of the user personas

demand based marketing eCommerce Development and Marketplaces

Demand Based Marketing

We strategize the marketing aspects based on the demographics, target audience, gender and technology that provides ease of usability and design the application in a easy that keeps the audiences engaged.

functionality-eCommerce Development and Marketplaces

Functionality

Our deep-rooted expertise in the field keeps us away from stuffing functionality in the lieu to making the product feature-rich. Thus, we plan features that serves the basic purpose of the web application and further try to enhance the features considering the futuristic demands.

Go through our

Detailed Process of

 eCommerce Development and Marketplaces Solution

Revisit below important sections of the page

Envision

Any industry or business requires a seed to be sown before it flourishes, and our seed here is the idea that clients bring to us for its development into a fully function application that fulfills their vision behind embarking the project development.

Research

We believe in making our ground work sturdy with extensive research on all the aspects related to the idea under consideration, as this research will be portrayed in the application that will be delivered at the end.

Clarity of functions

After conducting deep research on the idea, we come up with a list of functionalities that will be reflected in the application. All the features are listed in this stage, whether they are basic, advanced or suggested by us.

Strategy

This is the time when the techies enter the scene and the entire strategy is planned on the basis of the research and the features to be added into the application. This process is carried out into two stages: Design Strategy & Technical Strategy.

Branding

After planning the strategies for designing the front-end with the customer satisfaction to the brim, we focus on the creating brand awareness with the effective design and placements of brand logos, favicons, and taglines.

Design

On the journey to reach a fully-functional application, priority and detailed attention is given to the UI design for enhancing the appearance and UX for a feel-good factor of the application.

Database Architecture

For getting access to the data within instants, we employ practical database architecture that helps the application to provide content and viewing ability without a lot buffer time.

Front-End Development

All the results of the above phases are poured in this stage to design the front end as per the design that is visualized and fabricated by the designers in the former stages. This gives birth to an impressive front end which then goes into next phase to become functional.

Back-End Development

Time to pour life into the front end developed in the previous stage. The backend is designed to control, handle, and manage the entire application, a function-rich back end is designed for the admin end.

Testing

Once the modules are done with the integration to form a complete application, testing of each function and module is undertaken. By making use of unit, regression and integration testing, bugs that pop-up are fixed and the maintenance of the application is done.

User Acceptance Testing/Client Review

Once the flow of the project is constructed, we re-validate the direction and aspects leading till the end, and hence, we are able to keep our promise of delivering the best in the market within the estimated time frame.

Deployment

After the entire project is ready and confirmed by the client too, then comes the actual time for its deployment. In the deployment stage, the application is handed over to the client, configured and explained in detail.

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