The age group can vary depending on the type of MOOC. Like, MOOC for university certified courses is usually used by young adults. While the MOOC for the business or enterprises is majorly used by the people between the age group of 25-45 years.
Learners, educators, universities, educational institutes, corporates, and employees.
Most of the popular MOOC Platform and startups are US-based business and the largest user base is found in the US followed by India and UK.
As the online platform conducts the teaching/training on the app itself, the web-based app is more in demand. Also, the MOOC for the short term courses are turning all mobile with increased computation and need to upgrade skilled staff much frequently.
The number of the Male user are more compared to female, but the annual growth of the number of female users is far greater than male users
The certain percentage of transaction fee is charged for every course enrolled by a student from the platform.
The users are charged a monthly/yearly subscription to use the featured services on the app.
The university or the licensed professors are charged a fee for listing the courses on the app.
A fee is charged to advertise a course or a certification on the app with sponsored courses listing or promoting schools, colleges, universities or any other educational institutes via targeted display ads.
No middlemen & less cost
It proves to be cost-effective with no interference of the middlemen to charge a commission to enroll for a course or consume time to get valid leads.
The cloud-based MOOC tools allow the learner and the teacher to access the learning platform at anytime anywhere.
Automatic app marketing
As the professor has to maintain quality in imparting knowledge, the app gets automatically marketed through the posting on social media tools by the learners along with the professors getting involved in the marketing activities to get more leads.
Analytics and reports
The app owner can quickly get a complete report and analytics on the number of app users, courses offered, and the certification.