With a revenue record of USD 1 Bn as of February 2019, Calm managed to get the spotlight in the Google Play Store and App Store.
Prior to that, the problem-solving business idea was rewarded and cherished by angel investors, Insight Venture Partners, Ashton Kutcher’s Sound Ventures, and more.
Let’s dig Calm’s history more to find out that Calm maintained a high-status quo in 2017 when it was recognized as the ‘App of the Year’ by Apple.
Heard of Inc.? You probably have if your browsing history makes rounds about the technical stuff. The company recognized Calm as one of the fastest-growing private companies in 2018 in America.
While other businesses suffered severely during the influence of COVID-19, Calm followed the motto–Keep upgrading Calm and generate revenue. Well, the outcome was quite impressive, and it managed to attract unforeseen traction.
All these victories and trophies on the shelves look great, but it also begs a question–Did it have absolutely no competitors?
That’s not true. Headspace is giving Calm a run for the innovation, and both the meditation apps are driving the market. Headspace has been used in a number of clinical trials as an intervention to improve wellbeing, reduce symptoms of depression and anxiety, insomnia, and reduce diastolic blood pressures.
Given the high relevancy quotient of the meditation app, it has managed to attract media attention from The Today Show, The Dr. Oz Show, BBC Breakfast Show, and ABC News. Apart from the online application, Headspace launched a subsidiary intended at the development of FDA-approved meditation tools.