Keep Calm and Develop a Meditation App like Headspace and Calm

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Stress, frustration, mental chatter, and similar terms just casually slip into the conversations of modern-day individuals.

Add to that, the influence of the pandemic, and it is the right time for us to blow off our minds.

Well, stress and moodiness are just the tips of the iceberg. There are underlying issues that are deep-seating in the mind of individuals, and constant restlessness is the new normal.

We do not want that. Actually, nobody wants that.

And so, to keep calm amidst the chaos, individuals are gravitating towards mental fitness applications such as Calm and Headspace.

Way to Go Calm!

With a revenue record of USD 1 Bn as of February 2019, Calm managed to get the spotlight in the Google Play Store and App Store.

Prior to that, the problem-solving business idea was rewarded and cherished by angel investors, Insight Venture Partners, Ashton Kutcher’s Sound Ventures, and more.

Let’s dig Calm’s history more to find out that Calm maintained a high-status quo in 2017 when it was recognized as the ‘App of the Year’ by Apple.

Heard of Inc.? You probably have if your browsing history makes rounds about the technical stuff. The company recognized Calm as one of the fastest-growing private companies in 2018 in America.

While other businesses suffered severely during the influence of COVID-19, Calm followed the motto–Keep upgrading Calm and generate revenue. Well, the outcome was quite impressive, and it managed to attract unforeseen traction.

All these victories and trophies on the shelves look great, but it also begs a question–Did it have absolutely no competitors?

That’s not true. Headspace is giving Calm a run for the innovation, and both the meditation apps are driving the market. Headspace has been used in a number of clinical trials as an intervention to improve wellbeing, reduce symptoms of depression and anxiety, insomnia, and reduce diastolic blood pressures.

Given the high relevancy quotient of the meditation app, it has managed to attract media attention from The Today Show, The Dr. Oz Show, BBC Breakfast Show, and ABC News. Apart from the online application, Headspace launched a subsidiary intended at the development of FDA-approved meditation tools.

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From gamification to a more advanced session, the business and expansion journey of the mobile mindfulness application has been a commendable one.

While other businesses take a decade or more to establish their brands, Calm and Headspace captured the centerstage, overcoming the setbacks and being a force to reckon with. Given this influence, there has been a rush to develop meditation app like Headspace and Calm.

Feeling inspired yet? Wait till you understand the gravity of the revenue influx that the online healthcare industry can provide you with.

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Way to Go Headspace!

Q: Where is the Online Mindfulness Industry Heading Towards?

A: Growth and Success

It wouldn’t be an over-exaggeration to say that mindfulness is not just a path to a peaceful mind, but it is also a leeway to make a million or a billion-dollar (even more if you get started ASAP).

And it is not blasphemy.

Though technology can be distracting and it may seem that the meditation apps defy the very logic, meditation app like Headspace and Calm can turn into a cash cow to help individuals centre their mind to the things that they wish to focus on.

In the current situation, there is a lot of stress and overwhelmed individuals. Hence, they are ready to pay a high price to receive peace of mind. In the future, these mindfulness applications will be used as a preventive rather than a curative elixir to mental health issues.

Don’t believe us. Let the number speak for the profitability that the meditation market holds.

According to Data Bridge Market Research, the meditation market is estimated to record a strong CAGR of nearly 10.40% during the period 2020 to 2027.

Trends Encircling the Online Mental Health Industry

While catering to the development requests of Calm similar mobile applications,
we have come across various latest trends:

Wave, founded in 2018, strives to change the perception about meditation being a boring activity by making it more approachable, culturally relevant, and enjoyable.

Meya, launched in 2020, leverages the power of electronic music as an alternative to the traditional meditation for offering entertainment with relaxation.

Moshi, launched its business in 2004, is a blend of wellbeing and digital content. It consists of numerous techniques and resources to overcome sleeping troubles and even insomnia.

Meditopia, founded in 2017, was first launched in Turkey. After its success in the home country, it started expanding in Arab, North America, Russia, Japan, and others. The app offers at least over 400 recorded sessions for dealing with stress, pregnancy, anxiety, sexuality, and more.

Why Should Meditation App like Headspace and Calm be your Next Business Idea?

Headspace and Calm are developed on the ideology that meditation is a constant practice, and it need not require a heavy investment with the psyche. With numerous life coaches, psyche, shrinks, and more, the idea of visiting them might sound tempting. However, the services are not affordable for all. That’s where mind relaxation applications such as Headspace and Calm come into the picture.

The USP of Headspace lies in making mental healthcare more accessible to individuals spanning demographics and geographies. It is standing at a different position in the online meditation market, owing to the number of resources and things to do–recordings, articles, activities, contemplations, and more.

Among the other yoga and meditation apps, Calm has carved a niche for itself with over 100 bedtime stories, Apple watch integration, unguided timed and open-ended meditation, daily streaks for meditation, and more.

In-Depth Planning Of Meditation App Similar Like Headspace and Calm with TRooTech

Let’s get you to the crux of the matter to help you develop a sustainable Headspace and Calm like meditation application:

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Headspace Similar App’s MVP (Minimum Viable Product) Features For USER’S APP

Interesting Features in Headspace Like App ForADMIN’S APP

Calm Similar App’s MVP (Minimum Viable Product) Features For USER’S APP

Features That Users Enjoy in Their Calm Like App ADMIN CONSOLE

ADVANCED FEATURES For the Calm Like App And Headspace Similar App For Admin

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Calm and Headspace are Winning More than One Parameter at a Time

Among the other meditation apps, Calm and Headspace like apps are aboarding a whopping number of users, owing to the following features:

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Onboarding

Calm and Headspace have been developed with a soothing colour palate. As a result, when users get to the icon in the app store, they are almost instantly getting connected with the application. The ‘Take a deep breath’ comes out as a command for users to oblige.

The app asks you to set goals for yourself. These apps use sophisticated UX moves to attract users and get them hooked to the meditation app like Headspace and Calm.

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Home Screen/ Tutorial

These apps have minimalistic icons for features on the screen, despite the fact that they are feature-rich. Another brownie point as compared to their peers. The primary navigation offers three options–Sleep, Meditate, and Music. Among these options, the meditation option has been given more priority for the obvious reasons and so, it may appear bigger in size.

It offers an in-app tutorial to help users understand the working of the application. It is quick and easy to complete.

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The Player

Usually, when you talk about an audio/video player, you would perceive it as a feature with multiple sub-features in the picture. However, unlike the competitors, Headspace and Calm only have the required features. And that, we think, is the best way to go about building a wellness application.

There are six features on the player–download, play, pause, volume, favorite, and reverse feature. If you observe closely, it lacks the fast-forward feature, which is a major win of the application that it does not allow users to skip the meditation session.

The Secret to Developing a Beast of A Meditation App– Technology Stack

Technology has been the greatest disruptor of all times. Numerous mobile applications are developed, refactored, redesigned, and then brought to the app store and play store. When it comes to the development of a meditation app like Calm and Headspace, it is crucial that you stay at the top of your technology game.

Below are the latest technology for building a mind relaxation app like Headspace and Calm:

Application & Data

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Moment.js

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CentOS

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Amazon S3

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Apache HTTP Server

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PHP

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Amazon EC2

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jQuery

Utilities

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Google Analytics

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CloudFlare

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Amazon CloudFront

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Stripe

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Mailgun

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Optimizely

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Twilio SendGrid

DevOps & Business Tools

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Parcel

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Contentful

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G Suite

Core Business Model Used for the Development of Headspace/Calm Similar App

For stressed and frustrated individuals, feeling relaxed is a luxury. However, the benefits that Headspace and Calm like meditation apps have to offer are manifold. Besides the development of a greater sense of awareness and focus, mindfulness applications improve outlook, self-discipline, mood, and sleep pattern.

Both of these meditation applications have numerous happy users. Calm boasts over 1 Mn reviews and Headspace has 700,000 reviews. Headspace and Calm, both are based on the freemium business model. To put this into perception, there are numerous free features for users to practice mindfulness. Beyond the freemium model, there are tracking one’s progress and several other interesting features that users can use to practice relaxation to deepen their practice.

While Headspace is more about illustrations and structured meditations using themes, Calm is more about the meditation experience. With over hundreds of courses and meditations, both these meditation applications are reigning the world of the online healthcare industry through their rich features.

In a way, the business model is based on gamification. Users prefer to achieve and unlock various goals to meet to stay on track. It is a fun way to meditate and want for more. Streak is an integral part of these meditation apps like Headspace and Calm. It urges users to follow a program or practice it for a specified number of days.

Headspace is more on the side of helping users to stick to one practice for a specific time duration. On the other hand, Calm is more about diversity.

The revenue generation tactic is as interesting as the features of the applications. These two meditation applications cover about 85% of the mediation market, which means that if you need the inspiration to be in the market, you know whose footsteps to follow.

Customize your Meditation App like Headspace and Calm

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Why Calm and Headspace and not the Others?

You are going to launch a mind relaxation application and you have this dilemma–which apps should I look for?

Now, the answer to your question lies to the users. We have found 5 top meditation app like like Headspace and Calm that users prefer in the online meditation market:

The list goes like:

  • Buddhify 2
  • Insight Timer
  • Aware
  • Aura
  • Simple Habit

According to the survey of the users, Headspace and Calm are found to be the best meditation applications. Users found out that these mindfulness applications are no-nonsense habit-building applications.

Among the other features, Headspace has been beating the other online meditation applications, on the back of the simplicity that it provides to the users. Buddhify offers numerous modules for meditation, which users found complex to use rather than being spoilt for choice. When provided with options, users often find them at the cross-roads and invest a lot of time rather than actually meditating.

On similar lines, when it comes to using Insight Timer, the showdown depicts that the mindfulness application offers a free timer and numerous courses. This is a good feature that can be included in your customized Headspace like application.

On the comparative note of Calm and Headspace Vs. Aware, the latter is a bit more versatile. And hence, users find Headspace and Calm more direct and true to value.

Simple Habit, on the other end, dwells exactly in between Calm and Headspace. It has a good presentation but not better than Calm. It has a good voice but not as good as Headspace.

Talking about Aura, it is mostly focused on the development of an optimistic mindset. It helps in practicing mindfulness and also includes a bonus feature of gratitude. The app leverages the demographic of users to offer personalized plans and mindfulness practices.

So, what’s the verdict?

On the scale of habit building and relaxation, Headspace and Calm simply ace the race of the meditation applications. However, there are certain unique features that other competitors have in stores.

The good news is, you can have the best of both the world in your own meditation app like Headspace and Calm.

Target Market Segmentation

Where To Target?

Whom To Target?

Geographic Segmentation for Eventbrite Similar App Development

Geographical Pattern

About 60% of the traffic came in from the US. Besides this, about 10% of the traffic comes in from the UK. In addition to this, nearly 63% of the revenue is generated from the U.S. audience. The U.S. will be a tough market to target so the UK should be of prime focus. Besides this, users residing in other parts of the world, such as China, India, Japan, Australia, and similar developing countries, should be targeted.

Psychographic Segmentation for Eventbrite Similar App Development

Psychographic pattern

As per the survey, nearly 60% of the users are females. Since females have a large emotional bone, they tend to suppress to stress more than the males. As a result, females can be targeted.

Behavioural Segmentation for Eventbrite similar app development

Behavioral pattern

The target audience will be health and fitness lovers, trainers, beginners in the meditation journey, people who want to self-heal their emotional turmoil, and maintain their emotional well-being.

Demographic Segmentation for Eventbrite Similar App Development

Demographic pattern

Nearly 60% of the users are females between the age of 26 to 40 years. Since females have a large emotional bone, they tend to be stressed more than the males. As a result, females can be targeted.

Expansion Journey of Headspace

Every successful application has a story to offer, which led to the inception of that application. Andy wasn’t like the ordinary entrepreneur, who decided to test the waters and launched his own application. He was a young mind who after realizing the importance of meditation brought headspace to its existence.

Let’s walk through the success story of headspace: