A news app as a core idea however stereotype news app was an opposite for the concept. The idea of this system to be developed was a blogging platform for professional bloggers, writers and content creators and yet be a creative news portal all in a native android app and native iOS app developed.
As every blogging platform, monetization from the app was demanded by the ICETV Africa, owners of Nove News Network startup. TRooTech wanted to give a direction to this multi-concept idea and with the business analysis teams’ effort, it has been successful.
To a proper news company, the biggest challenge is to bulk in the content for all the comprehensive categories and tags so that it can represent as one with the content on. TRooTech had to find that solution which can let this news portal app enough content from the start of the launch.
Another challenge was to make an interface in which users like to read and stick. All news websites and news apps are way too popular for being up in bounce rate and uninstalls so saving it from being the nominal crowd joiner was first objective. Further in the development new challenges were observed for sustaining the dynamic usage behavior so the app also needed to support offline reading when there is no internet connectivity or slow internet facility as geographically the app was being developed for Africa ultimately.
Walking through the challenges TRooTech turned each one as an opportunity to make a best news app of all time. The UX planning team worked hard to give it the best UI that feels dear to the eyes of readers. Layouts planned were in line to the most modern design patterns keeping them as swipe tabs for sections like trending news, most liked articles, interest based feeds and more.
Considering it to be a platform for bloggers, the modules added were user profiles, voting and comments on articles, options to follow users and have a notification feed of articles liked, commented or made favorite. All the articles that a user makes favorite were developed to be saved and allowed to be readable without internet connectivity.
Most important part to fill in the portal with bulk content was managed intelligently, the admin console was given a module where the admin can simply add in the RSS feeds which then automatically fetches the content including images and texts. Admin and the staff can then spin the content to make it look generic and post it as an original content. This complete set of modules and features made Nove as the most feasible to manage and easy to turn the markets hot today, that’s how TRooTech turns its expertise of native app development into putting the client’s best business interests first.