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Netflix Similar App Development 2018-05-26T09:45:28+00:00

The only thing a user who seeks ENTERTAINMENT wants, is that it stays uninterrupted.

YouTube can be considered as one, but then it has got annoying ads popping up either in the middle, start, or at the end of the content.

The ads are stitched in a way that they surprise the user by popping up unknowingly which results in their interest ultimately being lost.

So, which is that one on-demand video service that strikes your mind when you think a platform that provides the users with:

-An unlimited stock of content

-No additional subscription to view the content uninterrupted by advertisement

Netflix it is!

More About Netflix – The Neoteric Business Idea Of Online Video Streaming App

Netflix is an on-demand video serving application that helps the users to browse through the unlimited stock of content without being distracted by the commercials.

It started by renting out DVDs all across the US, but when the winds of digitization knocked their business door; it took a paradigm shift, keeping the basic idea of serving the entertainment intact while extending its reach to more users and personalizing in the best possible ways.

The revenue model of Netflix is simple. It charges some amount of subscription fees from the users who want to get access to the unlimited content.

IIt can function on many gadgets and run on various operating systems like Smart TVs, Windows Phones, iOS, Android, PC, Mac OS, etc.

    • Purchase the commercial rights to stream content from the production houses and license it.

    • Build and extend a platform to broadcast these pieces of entertaining content.

    • Entice users to view this content for free for a certain period of time

    • Within this duration of free one month trial, try to attract free users and convert them into paid recurring subscribers by charging a monthly fee for viewing the content.

    • Maintain this subscriber base by continuously buying new and fresh content.

    • Repeat the feat

    • The users who spend their weekends browsing through the social media.

    • Movie buff users who shop for the movies.

    • The users who are addicted to movies and do not prefer to go out for movies, but are frequent movie renters and want value for their money.

    • Buy the Content from Publishing Houses and Media Houses Stream content and get the Subscribers to pay for a monthly subscription to watch movies and other content via a recurring fee model or pay per use.

    • Spend the money received from subscribers to buy more and more content.

    • Produce original content and stream that for subscribers and give out licensing deals for that particular content to other media channels.

    • Give out DVDs on Rental to Non Subscribers and one time Users and make rental money as revenue.

    • Netflix converts the formats to other commercial streaming formats for other media players and makes money doing that as well.

    • Well thought Product Placements in Netflix Originals.

What Makes Netflix Impeccable Business? Know Ingredients Behind This Giant Business

Netflix stands out from the age-old on-demand video services by providing its users with quality content at an unbroken pace.

There are certain unique selling points which can make your Netflix similar app development stand out

1. High Quality Original Content

Netflix is providing a Unique Selling Point to their customers, to create a high quality content, original content for the audience to engage with.

Netflix realized the importance of having their own high quality content to gain a competitive advantage.

Furthermore, it involves that the audience gets more and more engaged with the content listed on the platform.

2. Ratings

Netflix keeps the customers’ experience at the forefront and encourages the ratings.

Based on the ratings, Netflix can then recommend other titles that the users might enjoy watching.

The users can discover new movies and TV shows that they might like, and this makes it extremely easy as it even personalizes the experience.

3. Commercial-free content

Nobody likes commercials in between binge-watching their favorite series.

The ad stitched in between the popular TV series or movie completely turns off the audience.

But Netflix makes it possible to enjoy the content without getting distracted even for a second.

Netflix provides a commercial-free content since the platform chooses to earn revenue from other user-favored means and hence stands unique amongst its fellow video-on-demand applications.

4. Free Trial

Netflix provides a free monthly trial that allows the users to gauge the platform within a period of 30 days, which showcases the high value of the product to people who may be are not convinced about the service.

WHAT ARE MVP FEATURES ESSENTIALS TO MAKE NETFLIX SIMILAR APP DEVELOPMENT

YOU HAVE TO ADD THESE ADVANCED FEATURES IN YOUR NETFLIX SIMILAR APP DEVELOPMENT

HERE SOME LACKING FEATURES OF NETFLIX, ADD THEM IN YOUR VIDEO STREAMING APP

KNOW ABOUT THE CURRENT REVENUE MODEL OF NETFLIX SO YOU CAN DECIDE ON THE REVENUE MODEL FOR YOUR NETFLIX SIMILAR APP DEVELOPMENT

Basic subscription plan:

Using the basic subscription plan, the users can choose to view the content in Standard Definition on a single screen at a time.

Standard Subscription Plan:

By subscribing to the standard subscription plan, the users can choose to view the content in High Definition on two screens concurrently.

Premium Subscription Plan:

By subscribing to the Premium subscription plan, the users can choose to view the contents in Ultra High Definition on four screens concurrently.

Netflix started with the DVD rental service and made it to be the Global internet TV, and it still rents DVDs for the movie-buffs and one-time users, Netflix rents out the DVDs on-demand and makes rental money as revenue.
It has also developed an iOS app for selecting and renting videos, and the discs are delivered by mail. With a charge of minimal monthly fees that varies from $5 to $12 Netflix has not compromised with its base revenue model.

Another interesting fact is that the DVD rental plan and streaming services cannot be clubbed and requires separate payments. Thus, renting DVDs acts as a prominent pillar of its revenue model.

The last and quite unusual fact of the current revenue model of Netflix is the revenue generation by conversion of video formats. Owing to the need of various commercial streaming platforms’ formats of playing media, Netflix charges them for the conversion.

Netflix converts the formats to other commercial streaming formats for other players and makes money.

KNOW MORE REVENUE GENERATING POSSIBILITIES FOR YOUR IDEAL BUSINESS VENTURE

Renting Content

Apart from the DVDs, your Netflix similar app development platform can even choose to rent out individual videos for a small fee. This way the users can rent the content for a specific period of time and then they lose the authority to view the content.

Download Content

The users can decide to download content for some fee which will be higher than the renting fee. This way the users can store the content by downloading the content and can watch for any number of times they want.

MAKE YOUR OWN MARKETING STRATEGY TO GAIN AUDIENCE

Free Trial

Netflix allows the users to have a trial version to view the content and the functioning of the platform.

This way more and more customers can be acquired since they make purchases once they are highly satisfied with the service provided.

Social Media Platforms

The targeted users of Netflix similar app development platform are the ones very active on the Social Media platforms. Thus, when such a platform is exposed to them, firstly it would be an organic reach which will increase the chances of conversion. Netflix laid out a bunch of one-liners and tweets on the social media platforms which was a considerable reason that enticed the targeted audience.

Reviews and Ratings

With the help of the reviews and ratings, marketing can be done about the platform in order to attract more users for the customers.

Promotional Offers

Offers can be created and the subscription plan of the platform can be publicized for the targeted audience along with the one month of trial.

Providing Notifications to the Targeted Audience

All the enticing information related to the new platform is sent to the targeted audience with the help of the SMS service and Emails.

Word of Mouth Marketing

Traditionally the best means of marketing, Netflix became more popular with the Tumblr trends and social media memes. The organic reach and so many people talking about the platform encouraged the movie buffs to try the platform for at least once.

HERE’S THE MOST SCALABLE MOBILE TECHNOLOGY STACK TO BUILD APP LIKE NETFLIX FOR YOU

ARE YOU AWAITING? WHY? LET’S HAVE NETFLIX SIMILAR APP DEVELOPED

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