Similar App Development

The only thing a user who seeks ENTERTAINMENT wants is that it stays uninterrupted. YouTube can be considered as one, but then it has got annoying ads popping up either in the middle, start, or at the end of the content. The ads are stitched in a way that they surprise the user by popping up unknowingly which results in their interest ultimately being lost. So, which is that one on-demand video service that strikes your mind when you think a platform that provides the users with:
-No additional subscription to view the content uninterrupted by advertisement

Netflix it is!

Netflix – The Neoteric Business Idea Of Online Video Streaming App

Netflix, an on-demand video serving application is helping the users to browse through the worldwide unlimited stock of content without being distracted by the commercials.

The story success of Netflix started with renting out DVDs all across the US, but when the winds of digitization knocked their business door; it took a paradigm shift, keeping the basic idea of serving the entertainment intact while extending its reach to more users and personalizing in the best possible ways.

The revenue model for Netflix is simple. It charges some amount of subscription fees from the users who want to get access to unlimited content.

It can function on many gadgets and run on various operating systems like Smart TVs, Windows Phones, iOS, Android, PC, Mac OS, etc.

It is not wrong to say that Netflix is the buzz word for entertainment app development, especially in current times.

Business Model of Netflix

  • Initially, Netflix started as a DVDs rental company.
  • Purchase the commercial rights to stream content from the production houses & license it.
  • Build & extend a platform to broadcast the content.
  • Entice users to view content for free for a certain period of time.
  • In this free trial period, attract free users & convert them into recurring monthly paid subscribers.
  • Maintain this subscriber base by continuously buying new and fresh content.

Know your Targeted Users

  • The users who spend their weekends browsing through social media.
  • Movie buff users who shop for the movies.
  • The users who are addicted to movies and do not prefer to go out for movies, but are frequent movie renters and want value for their money.

Comprehensiveness of Netflix as a Business

  • Buy the content from publishing houses and media houses, stream that content and get the subscribers to pay for a monthly subscription fee to watch movies and other content.
  • Spend the money received from subscribers to buy more content.
  • Produce original content under “Netflix Originals” & stream that for subscribers. Also, give out-licensing deals for that particular content to other media channels.
  • Netflix converts its video formats for other commercial streaming & media player’s format & makes money.
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What Makes Netflix Impeccable Business?

Know Ingredients Behind This Giant Business

Netflix stands out from the age-old on-demand video services by providing its users with quality content at an unbroken pace. There are certain unique selling points which can make your Netflix similar app development stand out.

Original Content can be a crutial element for success of any netflix similar app development

High Quality Original Content

Netflix is providing a Unique Selling Point to their customers, to create a high quality content, original content for the audience to engage with.
Netflix realized the importance of having their own high-quality content to gain a competitive advantage.
Furthermore, it involves that the audience gets more and more engaged with the content listed on the platform.

A simple rating with your netflix similar app development can boost your user experience and result in improved user engagement


Netflix keeps the customers’ experience at the forefront. A couple of years back Netflix replaced 5-star rating to just like and Dislike buttons to encourage users provide feedback, and on that basis then recommdes other titles that the users might enjoy watching.

Commercial Free content can lure young customers to your video streaming platform

Commercial Ads Free Content

Nobody likes commercials in between binge-watching their favourite series.
The ad stitched in between the popular TV series or movie completely turns off the audience.
But Netflix makes it possible to enjoy the content without getting distracted even for a second.

Offering a free trial can be a great booster for your netflix similar app developement

Free Trials

Though The Netflix it has discontinued the 30 Days Free trial offering, by the end of 2019, It has helped Netflix gain millions of Subscriber over the course of the last dacade.

Business Model of Netflix similar app development

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Often businesses entail into the unknown. When it comes to understanding similar app development for their project, all it goes into is an abstract view. It is just so important phase in-between to decide the priorities on modules and features according to how the new, plans to run their business. We think below aspects are proven, tested and better to have with Netflix similar app development



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Subscription Plan

Basic subscription plan: Using the basic subscription plan, the users can choose to view the content in Standard Definition on a single screen at a time.

Standard Subscription Plan: By subscribing to the standard subscription plan, the users can choose to view the content in High Definition on two screens concurrently.

Premium Subscription Plan: By subscribing to the Premium subscription plan, the users can choose to view the contents in Ultra High Definition on four screens concurrently.

Renting DVDs

Netflix started with the DVD rental service and made it to be the Global internet TV, and it still rents DVDs.
It has also developed an iOS app for selecting and renting videos, and the discs are delivered by mail. With a charge of minimal monthly fees that varies from $5 to $12, Netflix has not compromised with its base revenue model.

Another interesting fact is that the DVD rental plan and streaming services cannot be clubbed and requires separate payments. Thus, renting DVDs acts as a prominent pillar of its revenue model.

Conversion of video format

The last and quite unusual fact of the current revenue model of Netflix is the revenue generation by conversion of video formats. Owing to the need of various commercial streaming platforms’ formats of playing media, Netflix charges them for the conversion. Netflix converts the formats to other commercial streaming formats for other players and makes money.

Additional Revenue Sources for Netflix Similar App Development

Renting Content

Apart from the DVDs, your Netflix similar app development platform can even choose to rent out individual videos for a small fee. This way the users can rent the content for a specific period of time and then they lose the authority to view the content.

Download Content

The users can decide to download content for some fee which will be higher than the renting fee. This way the users can store the content by downloading the content and can watch for any number of times they want.


These are the most scalable stack of mobile technologies we use to build a stable and functional Netflix Similar App Development for your startup

Native Android


Android Studio

java for android development

Java as a Language

Native iOS


Xcode as Tool


Swift as a Language



MySql as Database


PHP as a Language

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