Any audience is more interested in watching what is short lived.
There is some excitement and anticipation while waiting for the content to be out and being the first one to watch it. AND never to miss it.
This makes them come back within 24 hours to check the next post which is again short-lived.
Yeah, Stories! That is the short-lived content which vanishes within 24 hours.
“Ephemeral Content is the feed on social media- image, text, or video, that is posted for a defined period of time, mostly for a day, i.e. for 24 hours. After that span, it disappears. Popularly also known as ‘Story’ in the social media terminology.”
Originated by Snapchat, eventually, Youtube, Facebook, Instagram, and WhatsApp all have adapted these stories as one of the new social media app trends. Their very characteristic is their specialty- i.e them being momentary.
The so-called “Queen of Facebook”, Mari Smith is an author at the Social Media Marketing and is a Social Media Consultant. She says that the stories format is growing 15 times faster than the feeds currently.
She suggests that stories should be sequential and not just any old content uploaded for the sake of posting a story.
Story Ads have great prepatent, she says as the users are actually viewing the content whereas they just skim the feeds.
Mary suggests the businesses should create dynamic stories which can be like the day of a typical business client or a ‘behind the scenes’ of an Ad shoot/ product-launch and to include interactive elements such as stickers and polls.
There’s no sign of Stories ceasing their hike, so it’s best to embrace them into your business strategy as one of the new social media app trends if you haven’t already done so.