Quite easy, right?
Who would want to spare time to visit or contact the offline restaurants to get a table booked, simply when one can do it online with the help of just a few clicks!
Wondering how is it possible? OpenTable it is!
OpenTable as a business is becoming increasingly popular and this popularity is easily visible if you notice the rush of restaurateurs to be the successor of OpenTable by trying to develop a web application, an Android application, and an iOS application.
A table reservation is an arrangement made in advance to have a table available at a restaurant.
The online business model of OpenTable is simple: It matches people looking for a place to eat with restaurants that want customers, and also allows online reservations directly from restaurants’ own websites.
This way it helps fill the seats that would otherwise go empty when its lists available reservation times on its site.
In addition to this, restaurants get exposure on its site they might not receive by only hosting their own websites.
OpenTable does basically two things:
Sell restaurants tools to manage reservations.
Operates an online reservation service, both on its site and through partner sites. The reservations are free for consumers but restaurants pay a fee for reservations that go through OpenTable.