• Charmed by the Remunerative Social Commerce App Stop Right Here 3 trootech business solutions

Why Be Customer-Centric, While You Aiming For Remunerative Social Commerce App

I know, we have been so much in favor of the innovative idea of remunerative social commerce app that we intensively researched on and made a fool-proof business model which we have reflected over here. And some other blogs comparing Social Media and Social Media Commerce

And the ones wherein the myths encircling the social media and social media commerce were busted.

And even the one that doubted the existence of Social Media Commerce in 2018.

Just like you, a group of readers who weren’t just following our blogs for the sake of information but to get trend-setting ideas, approached us and we knew the day itself why you should stop visualizing the highly remunerative social commerce app.

So what happened suddenly?


Why Propagate Paradigm Shift When You Have Social Media Running Already


Social media platforms have deeply planted their seeds deep enough and these seeds can only be uprooted by the startups who are enthusiastic enough to bring about innovation in the eCommerce marketplace.

This is because the efforts needed here are to move the focus from the channeled experiences and brand-controlled messages to empowered consumers in a channel-agnostic marketplace. The companies should identify and admit the enormity of this change.

If you are ready to revolutionize the current face of the ‘Social Media Phase’, only then should you aim for ‘remunerative social commerce app’. However, if you feel its easier to clone these businesses, in that case you’d probably have to wait till someone builds a Social Commerce platform and clone it. You can then develop it!

Who Needs Loyal Fan Base When You Can Have Royal Fan Base


Social media platforms have huge fan base. Umm.. a loyal fan base to be precise.

You can be successful in selling an item to a group of people sitting in a bar enjoying a beer and reminiscing about the good old days.

While with remunerative social commerce app, the users will be posting their requirements and then the marketing managers from different brands will want to navigate the users.

Yeah!! Customer conversions are great opportunities for businesses. The power of social interaction will be felt in the insights gained and the actions inspired.

But if you aren’t motivated enough to build a loyal fan base for the platform where the actions intended are for sure, then remunerative social commerce app business is not for you my friend.

Why Be Customer-Centric, While You Aiming For Remunerative Social Commerce App


The customer of today needs more attention to their wants.

When they see their wants fulfilled, they retrospect and reconsider purchasing even for the second time.

Why Be Customer-centric, We are Businessmen Afterall - trootech

Capturing the full value of social data takes place across the entire organization, often requiring cultural changes. Social data can drive change beyond marketing, impacting sales, customer service, and product development.

But if you think customers are just a vague group of people in business, then you up and front should not target to build a Social Commerce Platform.

Why Endeavor Into Building Purchase Intent When You Already Have Friendly Gestures


Both internal and external social efforts should be designed and evaluated in relation to the larger context of business goals and historical shifts. In this way, success in the remunerative social commerce app can be known.

Building Purchase Intent - trootech

While the social media marketers visualize of a pool of loyal customers eagerly rushing to click the ‘Buy Now’ button and enthusiastically referring to their stable 140 friends.

In reality, most Facebook visitors pop to convey their friendly gestures with their friends, or to share their trips pictures.

But if you think that these friendly gestures can be organically turned to purchase intents, then my friend, Social Commerce is not for you.

Forget About Everything, Let’s Talk Only About Facebook As A Social Media Commerce Platform


Social Media Platforms and specifically Facebook probably had high expectations for e-commerce, but it seems that either it, or the brands and businesses present on the social networking site, are out of sync.

The way Facebook is handling the eCommerce platform is not the idiosyncratic way to active communication since there is not any direct opportunity to buy anything.

Facebook is failing brands by making it difficult to engage in eCommerce on the site. In such circumstances, it becomes very tough for the eCommerce businesses to highlight that they even have a shop.

Facebook as a Social Media Commerce Platform - trootech

Since the updates in Facebook are way to frequent, every redesign on the site involves yet another reworking of one.

Facebook also deliberately wants all transactions to be carried out via their own checkout system.

Since other methods of checking out aren’t integrated to use Facebook registration as a common means of registration, users are forced to go through multiple logins for delivery and payment info.

This tedious, frustrating process is a conversion killer that leaves the consumer better off going out of Facebook to shop where the process is more streamlined and reliable.

A lack of natural navigation for visitors, both in finding a shop and checking out is yet another failure of Social Media Commerce.

Users of today are smart enough to have experienced enough good communication to easy-to-use shopping. When users don’t get what they want it, they just go elsewhere.

The Social Media Platforms still have a very high, loyal, and active user base. If the brand has got customers, it is most probably true that they are on Facebook.

Another possibility is that they react to pure advertisement differently than the way they react to the real content.

The number of people making purchases from their home is increasing day-by-day. For many of them, social media platforms could be the first place to look for an opportunity to make a purchase, or one of the most important starting points.

Social media platforms are the ones that promote ‘Word of Mouth’ marketing in its best form.

Once the purchase is made, many Facebook visitors happily talk about brands, recommend products, and share shopping experiences on Facebook. It is a ripe for a well-designed social media commerce approach.

It is of utmost importance that the brands needs to maintain their relevance on Facebook with engaging and topical content that activates fan, make them into their brand advocates, and creates a presence for the brands via their new fans.

Will you be successful in selling an item to a group of people sitting in a bar enjoying a beer and reminiscing the good old days?

The social media platform commerce user is user hostile. Users are compiled to login to their social media accounts, shopping cart sign-in, payment gateway sign-in, etc. On the other hand, Amazon shopping is quite simple and has a sophisticated payment gateway.

Summarizing, the structure of the social media platform forbids a culture of commerce acceptance.

There Cannot Be Any Conclusion To It.


Everything simply depends on your intention towards the business idea.

If you don’t want to go with the current flow, clone the Social Media Platform, stitch ads, and inorganically point the users towards the shopping cart until a startup-enthusiast brings about a ground-breaking revelation about the disruptive Social Commerce business.

If you are trying to build a customer-centric solution, with correct intentions, and to connect the brands with the right users organically, only then you should aim towards building a remunerative social commerce app.

Let’s Discuss About Innovative Social Commerce App

About the Author:

I’m a digital strategist, and I believe that unique businesses deserve unique strategies to succeed and I love coming up with ideas to match your ambition. I know you’ve got the ambition to spare, you’re a leader, and you understand the profit potential and exposure available for your business online.
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