Way to Go Calm! With a revenue record of USD 1 Bn as of February 2019, Calm managed to get the spotlight in the Google Play Store and App Store. Prior to that, the problem-solving business idea was rewarded and cherished by angel investors, Insight Venture Partners, Ashton Kutcher’s Sound Ventures, and more. Let’s dig Calm’s history more to find out that Calm maintained a high-status quo in 2017 when it was recognized as the ‘App of the Year’ by Apple. Heard of Inc.? You probably have if your browsing history makes rounds about the technical stuff. The company recognized Calm as one of the fastest-growing private companies in 2018 in America. While other businesses suffered severely during the influence of COVID-19, Calm followed the motto–Keep upgrading Calm and generate revenue. Well, the outcome was quite impressive, and it managed to attract unforeseen traction. All these victories and trophies on the shelves look great, but it also begs a question–Did it have absolutely no competitors? That’s not true. Headspace is giving Calm a run for the innovation, and both the meditation apps are driving the market. Headspace has been used in a number of clinical trials as an intervention to improve wellbeing, reduce symptoms of depression and anxiety, insomnia, and reduce diastolic blood pressures. Given the high relevancy quotient of the meditation app, it has managed to attract media attention from The Today Show, The Dr. Oz Show, BBC Breakfast Show, and ABC News. Apart from the online application, Headspace launched a subsidiary intended at the development of FDA-approved meditation tools.
Way to Go Headspace! From gamification to a more advanced session, the business and expansion journey of the mobile mindfulness application has been a commendable one. While other businesses take a decade or more to establish their brands, Calm and Headspace captured the centerstage, overcoming the setbacks and being a force to reckon with. Given this influence, there has been a rush to develop meditation app like Headspace and Calm. Feeling inspired yet? Wait till you understand the gravity of the revenue influx that the online healthcare industry can provide you with.
Headspace and Calm are developed on the ideology that meditation is a constant practice, and it need not require a heavy investment with the psyche. With numerous life coaches, psyche, shrinks, and more, the idea of visiting them might sound tempting. However, the services are not affordable for all. That’s where mind relaxation applications such as Headspace and Calm come into the picture.
The USP of Headspace lies in making mental healthcare more accessible to individuals spanning demographics and geographies. It is standing at a different position in the online meditation market, owing to the number of resources and things to do–recordings, articles, activities, contemplations, and more.
Among the other yoga and meditation apps, Calm has carved a niche for itself with over 100 bedtime stories, Apple watch integration, unguided timed and open-ended meditation, daily streaks for meditation, and more.
Let’s get you to the crux of the matter to help you develop a sustainable Headspace and Calm like meditation application:
Users have the option to sign up into their profiles through various social media profiles such as Facebook, Twitter, and Google.
After the onboarding is done, users get to select the plan they wish to opt for. Using this section, users can access their subscription plans, history of their meditation streaks, progress, and more.
The users can access meditation through a video media playback functionality that supports high-quality audio and video.
Since not all users meditate with closed eyes, Headspace has an animated guide module, wherein the audio podcasts have still images and simple animations.
Users have access to a searchable content library that is inclusive of podcasts and videos for yoga-supporting meditations and workouts.
Users can listen to different tracks while meditating and also mark some track as their favourite tracks to cut on the time taken for searching these tracks.
Given the uncertainty of the Internet network, users can download the meditation tracks for offline playback to have an uninterrupted session.
The machine learning technology incorporated in the application can help offer personalised meditation guides to users through recommendations.
The application consists of a gamified experience for users to stay at the top of their meditation intention. They receive notifications when they complete any quest.
Users can track their progress and their mood from the application to identify whether they are on track or not.
Users will get notifications and reminders about their meditation sessions so they can stay on track.
Users will be able to manage and/or change the settings from the applications as per their preferences.
If a user faces any issue with the app, he/she can directly seek support via chat.
Users can use their credit card or debit card to make payment for using the application.
Calm and Headspace have been developed with a soothing colour palate. As a result, when users get to the icon in the app store, they are almost instantly getting connected with the application. The ‘Take a deep breath’ comes out as a command for users to oblige.
The app asks you to set goals for yourself. These apps use sophisticated UX moves to attract users and get them hooked to the meditation app like Headspace and Calm.
These apps have minimalistic icons for features on the screen, despite the fact that they are feature-rich. Another brownie point as compared to their peers. The primary navigation offers three options–Sleep, Meditate, and Music. Among these options, the meditation option has been given more priority for the obvious reasons and so, it may appear bigger in size.
It offers an in-app tutorial to help users understand the working of the application. It is quick and easy to complete.
Usually, when you talk about an audio/video player, you would perceive it as a feature with multiple sub-features in the picture. However, unlike the competitors, Headspace and Calm only have the required features. And that, we think, is the best way to go about building a wellness application.
There are six features on the player–download, play, pause, volume, favorite, and reverse feature. If you observe closely, it lacks the fast-forward feature, which is a major win of the application that it does not allow users to skip the meditation session.
Technology has been the greatest disruptor of all times. Numerous mobile applications are developed, refactored, redesigned, and then brought to the app store and play store. When it comes to the development of a meditation app like Calm and Headspace, it is crucial that you stay at the top of your technology game. Below are the latest technology for building a mind relaxation app like Headspace and Calm:
Xcode as Tool
Swift as a Language
MySql as Database
PHP as a Language