An Emotional Mental Health AI App for Depressed People can be your Ticket to Growth
Talk it Out is a mental health app for depressed and anxious people, who generally hold the tendency to talk to strangers as they believe that their near and dear ones do not have the right words to say to them to console them.
There are numerous human-based communities that reach out to such people. However, depressed individuals seek complete anonymity, owing to the fear of social judgements on their conditions. In such a case, we firmly believe that an emotional AI-based mobile app for depressed people can help them talk about their problems to a chatbot that is non-judgemental to their concerns. Such a mental health application can provide links to various resources that depressed individuals can access to read or view the content and get the right direction.
In addition, after a certain number of chat sessions, with the consent of the individual, the chatbot can even help in finding and scheduling a therapy session with a mental health professional. Using this application, the individual will be able to find out whether he/she is depressed or just temporarily suffering from sadness. In addition, the application guarantees complete anonymity to the depressed person for the therapy.
Talk it Out, an AI-based app for mental health, is an instrument to liberate depressed and anxious people from the burden of their unspoken emotions.
Did we mention that you can even drive the government’s attention with your thoughtful business purpose using the mental health app?
Stuck into the Mid-business Crisis? Let’s Tell you the Purpose of Talk It Out
Develop an app for mental wellbeing and unlock the manifold purposes:
- Depressed people do not have to get listed in the waiting lists of therapists and professionals.
- People suffering from mental disorders can rant out and talk to the chatbot to feel light and better of having their emotions out.
- Once a depressed person has developed a comfort level of sharing his/her feelings, the chatbot suggests some resources by picking up the keywords from the chat—resources such as links to blogs, videos, images, quotes, podcasts, and more.
- Depressed people can choose to be anonymous or reveal their identity while seeking consultation from therapists.
- It is a go-to-way to relieve frustration and anxiety by talking about the problems.
Business is like driving a taxi. You help people get where they want to go and eventually you reach your milestones.
The Secret to Idea Generation for the Mental Health App
According to NAMI, 1 in every five adults are experiencing serious mental health troubles in the U.S. As per the stats found by the Mind Organization in the U.K., 1 in every four people are suffering from one or the other kind of mental distress. Despite the availability of a well-structured mental healthcare mould in the form of psychiatrists and rehab facilities, the question that provoked us was:
Why are individuals still suppressing their feelings instead of simply knocking the doors of mental health professionals?
The answer to this is in multiple layers–
- The first layer is acceptance. Individuals with depression usually deny that they have a serious condition. So, ignorance further worsens that condition.
- The second layer is instant gratification. Individuals suffering from serious mental distress seek a temporary pleasure to escape from the pain. So, they suppress their feelings and resort to drugs and substance abuse.
- The third layer is social withdrawal. Such individuals withdraw themselves and choose to stay aloft from others, as they are afraid of being judged by society.
- The fourth layer is the stigma. Social discrimination towards people suffering from mental health issues is one of the pivotal reasons for individuals seeking hiding.
These are just the top-level layers. There are numerous underlying layers, such as the fear of identity revelation during the therapy sessions and lack of empathy from people around. This demands an application that can soothe the pain suffered by depressed individuals.
How we Researched About all Available Apps?
Our first-level analysis regarding the application was based on the core functionality. The mental health market is booming with wellness applications. Since listening to a depressed person speaks is the highest level of empathy someone can provide, we found numerous applications that have human-based chat modules.
In such modules, these human therapists are not experts. So, they might provide biased suggestions and opinions. Besides this, human therapists can not be available for 24*7. As a result, we began brainstorming about an application that a depressed person can use without any judgement and as per their availability.
Our second-level of analysis began with the study of applications that provide telemedicine services. We want to make a fool-proof application. So, we need to ensure that the navigation from the first-level of chatting to the second-level of finding resources and the final-level of consulting a therapist is smooth.
The final step was to ensure that the app idea is feasible IRL :D. Well, allow us to present you this futuristic application that needs to be in the App Store today.
P.S. It needs to be in there with your brand name.
Features of the Mental Health Application for Depressed People
Features for Psychiatrist:
Millions of businessmen are looking for a unique idea and you get to discover Talk It Out first.
Advanced Features for the Emotional AI App Mental Health App
Advanced Features for Users:
Advanced Features for Psychiatrist:
Advanced Features for Admin:
Adding too much would be too much and adding too little would be too little.
Unique Features of the Application
There are hundreds and thousands of mental health applications in the market. However, Talk it Out has the potential to outsmart the current and even the futuristic ones, on account of the distinct capabilities that it holds:
Don’t you think this is awesome?
The Toolkit to Building a Successful Emotional AI Mental Health App
Emotional AI–chatbot–is the heart of the application. The chatbot will have the following attributes:
- Conversational maturity
- Omni-capable of grasping data
- Ability to respond within a few seconds
- Emotionally intelligent yet non-judgemental
- Quick processing of information
- Autonomous reasoning
Well, this is just one technology.
USP of the Mental Health Application
Heard of a human-based mental health app?………………………………………………….Yes, we have!
Heard of a community-based mental health app?………………………………………….Of course, we have!
Heard of a telemedicine app with a psychiatrist?………………………………………….Show me who hasn’t?
Heard of an emotional AI-based mental health?…………………………………………Wait, what?
Exactly our point!
Numerous businesses are trying to address the mental health issue with their experience. However, most of them fail to understand that a depressed person needs 24*7 availability or even more when it comes to talking about their feelings out.
Since humans have limitations, an emotionally-intelligent chatbot can pan out just right for depressed people with high EQ and no reasoning. Besides, Talk it Out is a single mobile application that can be developed with a complete course for depressed people, owing to its broad scope. To put this into perspective, users can chat about their problems, receive resources to improve their conditions, and can even talk to a psychiatrist….all-in-one is what makes it a viable solution.
It wouldn’t be an exaggeration to say that this is the last mobile application that users will look at to beat their depression.
Useful for Depressed Individuals + Profitable for Businessmen = The Next Big Thing
Get to Know your Target Audience
a) Geographically Speaking…
We are living in the 21st century, and yet a gloomy situation persists, wherein talking about mental health issues is either a taboo or a stigma. The same situation persists in most parts of the world.
The developed countries such as the U.S., the U.K., UAE, Australia, Japan, China, France, and so on are not exactly as developed when it comes to resolving depression and anxiety. In fact, the U.K. has the largest number of depressed people in the world.
There is high awareness about mental health issues, and even the number of psychiatrists is high. However, the fast-paced lifestyle and lack of being heard out are influencers inducing the condition.
When you launch Talk it Out in the developed countries, you will be able to get a high rate of engagement and downloads.
Developing countries such as India, Argentina, South Africa, Iran, Iraq, and more have relatively low rates of mental health awareness. However, the penetration of smartphones and technology is a key influencer in changing the outlook of people towards the underlying mental health condition.
There is a strong stigma going on around people visiting a therapist. On account of this stigma, there are a fewer number of psychiatrists operating in these countries.
When you launch Talk it Out in the developing countries, the app will be popular among the millennial populace, and will gradually be picked up by the other demographics with the increase in awareness about mental health issues.
On the contrary, third-world problems are different. Lack of food, clothing, and shelters are the top concerns. Hence, the quest in here is for the basic amenities and even proper healthcare facilities are a luxury to these countries. As a result, it is not advisable to launch the app in the underdeveloped countries, owing to the low revenue potential and lack of engagement rate.
b) Processing Psychographic Imprints of your Target Audience
Depression has no expression or age or gender. However, there is a general psychographic that we have observed:
- People living in urban space are more likely to witness depression as compared to rural areas.
- The middle-class populace is yet another cohort found to be experiencing depression and anxiety, owing to financial troubles.
- Individuals belonging to the upper-middle class are also highly likely to develop depression, owing to their hectic lifestyle.
c) Detailing the Demographic
According to our survey, women are the key demography that you can target. Besides this, let’s list the other demographic out there for the application:
It is difficult for people to be different other than the two standard genders that society has defined. In such a situation, there are many who can’t come out of the closet, owing to the fear of being judged by society.
The pressure of career, stress related to relationships and family, a sudden change in the city, and similar factors affect millennials, and they develop depression more easily than any other demography.
Changes in the body is not something that causes a lot of imbalance in life. Add to that the dilemma to talk about it, and many teenagers find themselves in the puddle of anxiety.
d) Unlocking the Behavioural Patterns
There is a common notion about depression that says that lonely people are depressed people. On the contrary, it is very crucial to understand where this comes from. Not all people, who live alone are lonely. In addition, not all the people who have the warmth of the people surrounding them are at peace.
In a much broader sense, people who are constantly stressed and feel anxious about various aspects of their lives.
Feeling smart already?
Product Lifecycle: When to Launch, How to Grow, and Where to Hold?
Talk it Out is your ladder to the peak. Want to know the steps?
In this stage, awareness pertaining to the USP of the application can be created through several campaigns regarding depression and anxiety for the promotion of the app. You can draw a contrast between a human and a chatbot and show the positives that the latter hold. You can have more chats for free in the introduction stage to attract users to the app.
In this stage, you will witness a growth in the number of users. Once you cross a certain number of the user base, you can further reduce the number of free chats for creating paid opportunities. However, one of the crucial aspects that you should ensure is that the feedback of users should be noted carefully. Any feature that the user feels like amiss should be added after seeking a technical consultation from your development partner. Besides this, you should also look at getting psychiatrists onboard.
In this stage, your focus should be on making payments as easy as possible for users. The payment models of that time should be explored and incorporated to make the most out of being at the peak stage. In addition, features related to psychiatrists should also be added to attract them and retain them. The scope of the application should be broadened through the inclusion of stickers, animojis, emojis, and similar chat enhancements.
And then, the businessman of Talk It Out made a fortune out of the noble cause.
Let’s Talk Business Model
The profitability of mental health applications is directly related to your business model.
A user will initiate a chat with the chatbot. The chatbot will sympathize with the user and provide him/her with resources to read, listen to, or watch. The user can again chat with the chatbot. After a couple of chats, the chatbot can encourage the user to seek help from a professional and will lead him/her to the ‘seek a consultation’ option. The user can look from among various psychiatrists.
He/she can even watch the video profiles of these professionals and book an appointment. They can set the time when they want to get a reminder. They have to make the payment for the first hour. Here the user will also have an option to mask his identity. However, he will need to pay for being anonymous. Once the appointment is booked, the psychiatrist will receive a notification.
Both the parties will be available at the scheduled time and the psychiatrist can initiate a video call. If the consultation exceeds 55 mins, the screen will go blur and the user will see an option to make a payment for the next hour. Once the payment is made, the call will continue. If not, the call will be cut.
The psychiatrist can also upload prescriptions with the proper date mentioned that the user can avail from any pharmacy.
1) A certain number of chats will be free. After that, users will have to pay to chat.
2) Identity masking for users.
3) Commission from a psychiatrist.
You are smarter than this. Have another revenue model to add?
You are smarter than this. Have another revenue model to add?