It’s just been 3 years and the concept of dating is long gone digital. All thanks to Tinder.
With a whopping number of over 50 million active users seeking for their soulmate on the digitized platform, Tinder made it a game for them to swipe and match to the other user.
No more is the need to click and enlarge the snaps of the potential dates as Tinder makes choosing someone more of a snap-judgement about the pictures than clicking some more and reading their profile information.
Using Tinder is really as if playing a game – the ease to quickly swipe right to initiate a match, swiping left if the user isn’t interested and swiping up on a person’s picture to let them know they are on the verge of getting obsessed to that particular person.
It also attracts the interest of various business heads, as it unlocks new doors to the market segmentation – swipe right to buy your clothing, swipe right to apply for a job, swipe right to poll, and as many as you can think of.
The digital users of today wants to get the fastest access of everything.
Targeting the same impatient nerve for the users, Tinder came up with the swipe feature that provides the users with an easy and intuitive approach towards accessing the information about other users.
The swipe principle is nothing less than a game – the ease of quickly swiping through the profiles until their eyes stuck on one, the thrill of a match, and the inexhaustible options make Tinder more of a lighthearted than its counterpart dating application wherein the traditional approach of reading the long paragraphs is followed.
This gives the Tinder user a more precise outlook to whether he/she wants to continue with the person or just swipe along till they find somebody better.