In the initial stage, voice assistants was a novel way to listen to music and stay connected with some additional information. But today, the whole family right from toddlers to grandparents can command a voice assistant. Voice assistant interface in eCommerce app has gradually developed an enormous prospective user base of all age groups and of all economic classes.
So, let’s check out reasons why people prefer voice commerce…
More Personalization to users
- Voice commands help bring the personality and warmth to the customer experience. Making conversations more life-like, users get more individualized app experience as they get smart customizations in voice-enabled features.
- New trends in voice-enabled technology have made it possible for voice assistants to learn the voice of the user and create separate voice profiles.
- Also, voice commerce trends focus to easily detect who is speaking (who is giving a voice command). This is how customers get a great personalized user experience on voice eCommerce apps.
The benefit of the ‘Hands-free’ trend
Voice allows users to multi-task to the level that was impossible previously. This is naturally creating numerous possibilities of user behaviour. Users can now ask for news headlines while cooking, bathing or driving. Requesting any radio station to be played while cooking dinner for kids.
Offering high scale handy solutions to customers even helps brands with rapid marketing. For example, herbs brand can propose a product to add in the users shopping cart during cooking lessons.
Search behaviours will constantly change
eCommerce businesses are experiencing a major shift in search technology from touchpoints to listening points. As users want instant search results with not spending much time to hunt for product/services on the web.
Brands are now reaching online places where users can get direct navigation to products details from various sources. For example, searching for a rich dessert recipe may pop up a shopping notification of its related ingredients on the user’s search results.
Compatibility & Integration
When we talk about integrating voice-enabled technology with app products, it’s for the businesses to develop custom apps or devices with specific voice functionalities especially for their customers or even for their internal staff.
Be it for your customers to search exact product, book an appointment, auto add routine products to cart, make payment or inquire.
Be it for your interdepartmental staff to source resumes, converse with customers, handle kiosks, orient new employees, request for a cup of coffee, schedule an interview, broadcast or email to coworkers.
Going beyond Smart Speakers
In spite of the rapid adoption of voice assistants and smart speakers, the industry innovators in every industry have headed in experimenting with the Siri shortcuts, Alexa skills, and Google assistant actions.
All these experiments are completely based on customer experiences. So, the success of voice technology is decked into all the products and marketing plans.