How You Should Plan Most Effective Marketing Strategy For Taxi Booking Business


You have an excellent business idea, a technically hard-headed development team, futuristic scope for expansion, foolproof revenue model, and every damn possible thing in the world that makes your product stand out in the market of billion such tall competitors.

But still being brutally honest, I can guarantee you this is not enough to build a sustainable business.

There’s something more to just being passionate about your business and development.

There’s marketing to let your end-users know that you care for their ease to carry out certain task in a hassle-free manner.

It would not be exaggerating to say that marketing is the heart that circulates the targeted audience in a direction to make a successful business.

Gone are the days when hoardings were considered to be the best sources for people to look up to them and feel the urge to adopt the product.

In such cases, but obvious it is the right time to take the marketing to a very next step of digitalization.

Talking about the successful businesses, Uber is what is seen as a synonym to the most disruptive business in its domain.

What better than learning the art to strike a chord with the audience in an ‘Uber’ way?

For a successful business, it is important to keep an eye on the competitors as well. Here you will come to know about the strategies undertaken by Uber rivals during the Uber’s doom’s day

9 Best Ways in which you can use Uber’s marketing strategy to target the emotions of the audience for your taxi booking business

1. The MOM Marketing Strategy



Marketing for Feature: Allowing the customers to offer gift cards to their friends and families.

Yeah, we all immensely are touchy about our mommas.

Here if you observe the video keeping your emotional senses aside, all you will be able to see the publicity of its brand.

Have a look at this video and you will know.


2. The ‘Last-minute Missing Ingredients’ Marketing Strategy



Marketing for feature: Uber Walmart grocery delivery.

Often than not, there are some struggles regarding kitchen groceries getting finished.

Leaping into this gap, Uber launched the on-demand grocery services and advertised its service in a unique the users can connect to it.

See the smart targeting strategy of Uber here


3. The Sports – Manchester Marketing Strategy



Marketing for feature: During sports, concerts, or similar events, the users can get special discounts and can reach the venue faster with Uber.

While during a lot of hustle-bustle regarding the events in the city, it is really difficult to search for a way out to reach to the spot.

Here, during the events, Uber provides cab services at affordable prices around the city.

Look at how Uber captured the Manchester mania in the following video to promote its services:


4. The After-party Marketing Strategy



Marketing for Feature: Uber operates for 24*7*365. Even at the late hours after party, the users are safe with Uber driving.

We are all familiar with the increasing cases of abuses and molestation at the late hours.

This is where Uber takes up the responsibility to drop the user to his/her home safely at the odd hours at night.

Partying till late night? Here Uber depicts your emotions and assures you of a safe service.


5. The ‘Dream Come True Ride’ Marketing Strategy



Marketing for feature: Booking a ride for others when the to-be-rider cannot access the application and getting to ride into that favorite luxurious car.

Imagine for the scenarios when somebody has a wish to ride into that luxurious car but cannot afford it.

Uber provides the option to select the long-awaited car for a luxurious ride, have a look here:


6. The ‘Love’ Marketing Strategy



Marketing for feature: When you car fails, you drop your keys somewhere, you can’t drive, or whatever be the situation; Uber provides you with a ride with quick pickup and drop facility.

Using love and marriage as the basic element of the concept, somewhere Uber creatively weaved the plot of its ‘get faster anywhere’ service.

Well, love for creative marketing is surely in the air for Uber, don’t believe me? Here click the link above:


7. The ‘Safe-driving’ Marketing Strategy



Marketing for feature: The cabs it uses for the service are smart enough to detect the roads and traffic and is driven automatically – driverless car.

With the human mind wandering among his/her own thoughts, there are full chances of accidents and mishaps.

Here is where Uber got into the form and launched driverless cars for safe and accident-free journeys.

Watch how efficiently Uber gets into publicizing its unforeseen feature for an accident-free ride.


8. The ‘Traffic-analyzing’ Marketing Strategy



Marketing for feature: Analysis of traffic in order to take the route that consumes comparatively lesser time.

Everybody is in some or the other hurry to rush to their destinations and everybody wants to hail to their endpoints as fast as they can.

Uber made this possible with the help of its Uber movement that gives a complete analysis for the roads, traffic, timings, and ETA to the destination.

Get a complete analysis with of the traffic with Uber movement it says, just click the link Above:


9. The ‘Chill and Earn’ Marketing Strategy



Marketing for feature: This is Uber’s marketing strategy to accommodate more and more drivers.

Why to work 9 – 6 when you can be your own boss? This is how Uber targets the driver to collaborate with it and work for the time they want.

Uber’s marketing strategy to acquire more drivers to increase its service providers.


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Yes, you know now how Uber targeted its front stakeholders – the drivers and the passengers. It took good care for the expansion of various niches as well, but…

Extraction - trootech

That was all about the Uber’s marketing strategy, but the question remains as to how to make use of these marketing strategies in your business.

From the Uber ads and conceptualization, all that essential marketing strategy for taxi booking business we extracted for you are as following:

Go on telling a story that evokes the feelings like envy, love, gratitude, guilt, and you have high chances to connect with your audience.

Make one, with the day-to-day struggles of your users and impress them in a way to cut off their problem permanently.

Target their passion but have an impressive earning model for your service providers as well.

Market each unique features of your application, so that your stakeholders come to know what you have got in stores for them.


Wrapping Up


Other than these the marketing strategies of Uber involves intellectual on-demand services, Local operations in Multiple Cities, Promotional Offers, Driver and Rider review system, and Referral model for customer acquisition, you can read the detailed Uber plan here with well-evaluated Uber planning and strategies.

Apart from all these redemption and benefit availing marketing strategies, Uber has even exhausted various video marketing mediums to take over the market and make as much customer acquisition as possible.

Have Any Idea Of Uber Similar Business? And You Need Only Kickstart For That Than


More About Author

Vishal Nakum

Vishal Nakum is a tech enthusiast with a passion for exploring the latest developments in the world of technology. He has a keen interest in emerging technologies such as Artificial Intelligence, Machine Learning, and Blockchain, and enjoys keeping up-to-date with the latest trends and advancements in these fields. Vishal is an avid learner and is always on the lookout for new ways to expand his knowledge and skills. He is also a creative thinker and enjoys experimenting with new ideas and concepts. In his free time, Vishal enjoys playing video games and reading books on technology and science.