Rethinking User Experience of Airbnb for Similar App Development

While user experience is of utmost importance for all mobile apps, one of the industries acutely demanding user engagement on the app is vacation rental. Since the corona situation, the vacation industry has been bearing the brunt. Now that the situation has eased a bit, apps aspiring to be Airbnb should rethink their UX designs to capitalize on the opportunity when users want to go out on a vacation.

To gain this competitive advantage, we will first recognize the current UX design for Airbnb and then evaluate the improvements.

What is the Current UX Design for Airbnb?

From the standpoint of UX design for Airbnb, designers have differentiated content into different chunks to keep users focused on a single block at all times.

There are two advantages of block-based user interface:

• Organized content gives a better impression to first-time visitors.
• Users can find what they are looking for within the category of a particular block.

Airbnb has a simple layout that loudly speaks–Click, do your task, and go–with its simple and clear design approach. In addition, Airbnb has followed yet another smart UI/UX pattern.

The Z-pattern

What is the first thing you do after visiting any web page or an app, it is a natural human tendency to read in a Z-pattern.

The first step a user takes is to start reading/scanning horizontally from the left towards the right. Next, a user takes a diagonal scan from right towards the right, as if forming the second line of Z. Lastly, the user again begins scanning from left to right, thereby completing the Z.

Such an approach is followed by the top websites and app–Everbrite, Facebook, and even Airbnb.

Airbnb has a CTA right at the pattern when Z ends, thereby directing users to their next step of action. However, whether the current UX pattern is working or not, can be identified using an empathy map.

Analyzing the User Experience of Airbnb Using Empathy Map

Let’s take a look at the user experience of Airbnb.

Airbnb gradually narrows down users’ choices to help them penetrate deeper into the app and finalize their accommodation.

Below is the psychology behind the user flow of Airbnb:

All this way, there are some positives as well as negative factors affecting the user experience

Let’s define the user experience of Airbnb app by defining the user persona:

College-going students (16-20 years)

Working professionals going for a vacation with friends (21-30 years)

Couples going for a vacation (25-40 years)

Family tours (20-50 years)

Professional going on a business trip (25-45 years)

As you see, the target age group for Airbnb is 16-50 years. Here, one interesting aspect to note is that people with an age bracket between 22-35 years are the ideal user persona. This is the cohort that would look for accommodation options less expensive than hotels.

Based on gender, males are the primary user base of Airbnb-like vacation rental applications as compared to females.

College-going students (16-20 years)

Working professionals going for a vacation with friends

Couples going on vacation

Family tours

Professional

If Airbnb has brownie points that stand no chance for new players in the vacation rental industry, it also has pain points that crack open a little space. If you find these cracks in user experience of Airbnb, you are sure to make opportunities in the vacation rental industry against the giant.

App Map – How Should You Design UX for Airbnb like Vacation Rental App?

Most UI/UX designers would know the app design process–Research, define the roadmap, ideate user flows, prototype, and conduct usability tests.

Let’s look at the features’ roadmap. We can determine these into three categories–Most viable propositions, advanced features, and nice-to-have ones but not necessary.

Most Viable Propositions

Advanced Features

Nice-to-have Ones

These are the top features that users need in a vacation rental app like Airbnb. The next step is to ideate the App Map to navigate users to the page they intend to be on. You can consider it as information architecture for users.

Home Screen

There are three prominent options on the home screen for users.

• Places to Stay
• Experiences
• Online Experiences

By default, users see Places to Stay as the option when interacting with the Airbnb website/mobile app. Here users need to add details such as–Location/Check in date/Check out date/ Number of guests. Upon adding these details, users can click/tap on the search option to land on pages with listings.

The second option is the experiences. Users can add the location of their destination and the date for which they wish to visit the place. Upon tapping on the search option, a number of experiences along with filters will appear before them. The F-shaped UX design makes it easier for users to scroll through and scan the experiences.

The third option is Online Experiences. Users do not need to put any kind of detail, such as date or location to access this feature. However, they will have the option to filter the activities and look for time-bound events by selecting the dates.

Explore Nearby

Another prominent feature that the app includes is Explore Nearby. Upon hitting on the feature, users will find options of nearby places to visit along with the accommodations. Alternatively, when they scroll down the app, they will find the nearby top spots with an estimated time of the drive.

Below this, users can explore the multiple vacation rental categories as defined by Airbnb–Entire homes, Unique stays, Cabins and cottages, and Pets welcome. Upon clicking any of these, users will be redirected to the listings, wherein they can find more details about the vacation rental accommodations. There is a map integrated to help users pinpoint the exact location that they are heading towards.

Listing Page

There are various options on the listing page. Users can view the pictures of the accommodation, read about the cancellation policies, know the house rules, confirm the availability and contact the host. Besides this, users can even read the reviews of the accommodations and scroll through the related recommendations.

In addition, users can even share the link of the vacation rental with friends and family on social media apps such as Facebook and Twitter and on messaging apps–WhatsApp and Messenger, besides email and SMS. In case the user finds the accommodation suitable, they can mark it as favorite for future reference.

When the user selects the dates and proceeds to check out, a confirmation window pops up with the details and prices. The window mentions the cancellation policy, and users can confirm the details and make the payments. Upon successful payment, users and hosts will receive the details on the email specified.

How to Enhance the App Flow and Improve User Experience of Airbnb like Apps?

We have come up with three solutions to help you stand up to the vacation rental giant with better solutions for improving the user experience of Airbnb like apps.

• Share Favorite List:

Currently, Airbnb does not have multiple link sharing options for users. As a result, users have to hop between social media apps and Airbnb to share links with users.Users should be able to select multiple properties using the checkbox feature and share it with their friends/family using a single click/tap.

• Compare Listings:

It is a common dilemma for users to select from among two vacation rental accommodations. Hence, users have to open listings to check for all the features and then open yet another tab with another short-listed accommodation to hop between these two tabs and make the comparison. Alternatively, if a feature is developed to allow users to view a heads-on comparison of two or three accommodations, it can bring ultimate ease to users.

• Prioritize Visuals at all Times:

One of the lessons that Airbnb learnt the hard way was poor photography. Users seek a better experience at the cost of their earnings when they are off to a vacation. Hence, it is wise to allow listings with only high-resolution pictures to entice users and provide them with a better idea of the vacation rental.

Can you Beat Airbnb?

No two mobile applications or online businesses can exactly be the same. Hence, when one application in the vacation rental industry is sitting at the top, it surely has a dissatisfied cohort or at least the ones wishing that some features would have been better or slightly different.

You have to pick up on users’ wishful thinking and adopt a design thinking yourself–that’s the only secret of being the next big vacation rental mobile app. Besides this, the Airbnb app remains untouched from the touch of the technology. Latest technologies such as voice search, virtual reality, and the Internet of Things can help further improve and target the millennial populace.

Besides this, chatbots can assist users stuck at any point on the app by taking them where they ought to be.

This is some insight we are sharing with you. You can further talk to our talented UI/UX designers to gain more practical information on planning UX design for Airbnb like apps.

Alternatively, we can develop an Airbnb like app from scratch for you with better UI/UX designs and features that resonate with your users.

Talk to our creative team to get innovative solutions for improving user experience of Airbnb like applications.