WoodenStreet, one of India’s most loved furniture brands, has always embraced technology to bring style, comfort, and customization to modern Indian homes. As their product offerings and user base grew, the leadership team made a proactive decision to modernize the frontend of their ecommerce platform—with the goal of providing an even faster, more intuitive, and feature-rich shopping experience.

Rather than disrupting existing backend operations, the company partnered with TRooTech to upgrade their digital storefront while preserving business continuity. Our objective was to deliver a mobile-optimized, high-performance frontend that seamlessly integrates with their current systems, while empowering users with enhanced discovery, personalization, and offline engagement features.

Resources Utilized

Engagement Period

Tech Stack Deployed

About Client

Our Strategies in Action:

Outdated frontend performance: The obsolete frontend was struggling to keep up with the weight of growing SKUs and user interactions. Page load times were increasing, resulting in increased bounce rate and poor SEO rankings. 

Fragmented customization flow: Product personalization features were slow, which annoyed the users who wanted real-time updates while choosing colors, sizes, and finishes. 

Navigation chaos: Users were getting lost in the clutter with so many styles, colors, and design options. Traditional navigation was not enough, and the bounce rate increased due to decision fatigue. 

Disconnected online-to-offline experience: Despite having a strong physical presence in cities, users were not able to locate nearby stores or hybrid purchase options through the digital platform. 

Backend compatibility challenges: Refactoring on top of an existing backend introduced several complexities — especially ensuring new features, real-time syncs, and design elements didn’t disrupt backend operations or admin workflows.

Bottlenecks We Encountered:

Built a modern, high-speed frontend optimized for mobile and desktop

Redesigned the navigation and filtering experience with user-centric UX

Developed real-time variant selection for personalized shopping (material, color, size)

Integrated a dynamic store locator for better online-offline bridging

Implemented high-resolution product galleries with zoom features

Built SEO-optimized pages to drive more organic traffic

Enhanced cart, wishlist, and checkout flows for frictionless transactions

Compressed images and implemented performance enhancements to boost speed

Established smooth data syncing mechanisms with the existing backend

Designed a scalable frontend architecture for future growth without rework

Solutions Implemented By Us

Smart Product Filters (Material, Color, Finish, Price, Category)

Product Variant Selection with Real-Time Preview

Dynamic Product Listing Pages

High-Resolution Product Galleries with Zoom

Store Locator by City

Cart, Wishlist, and Quick Checkout

Responsive Mobile-First UI

Search with Instant Auto-Suggestions

Secure User Authentication and Profile Management

Performance Optimization (Lazy Loading, Image Compression)

SEO-Optimized Metadata and Page Structures

Multi-Level Navigation Menus

Legacy Backend Integration for Admin Panel Compatibility

Core Features and Functionalities:

 Users:

If you're looking to modernize, refactor, or scale your digital experience without hitting pause on your business, we’re here to help.

Furniture Shopping Is Changing—And So Are the Platforms That Power It.

Retail

Application Modernization

NodeJS

MySQL

NextJS

ExpressJS