Empowering Mattel’s D2C Strategy with Salesforce–Shopify Integration

Mattel, a global leader in toy manufacturing and retail, needed to bridge the gap between its digital and physical sales ecosystems to meet evolving customer expectations. With growing demand for direct-to-consumer (D2C) commerce, the company partnered with TRooTech to build a unified digital experience—combining the flexibility of Shopify with the CRM intelligence of Salesforce. The aim was to centralize customer data, automate post-purchase service, and drive loyalty at scale.