This concept of ‘Trusted Reviews’ works best for startups who are looking for extraordinary ideas for mobile app development.
Not just for the startups, but also for the entrepreneurs who want to upgrade their existing eCommerce app or the website
1. Developing a contact list of people known to the user:
This app concept will allow users to connect with all their contacts from various platforms like Gmail contacts, Facebook friends and Phonebook connections.
Users can develop and control their contact list on an eCommerce app to get reviews from the people they trust the most.
How it will work?
After signing up on the app, the user should be provided with a sync contacts option on their profile settings where they have to provide the phone number and have to choose the source of contacts (Facebook, Gmail or the phonebook) they would like to sync with this app.
And as per the selected source, the user will be able to manage their contacts.
This eCommerce concept of ‘Trusted Reviews’ also gives due respect to users privacy.
The ‘sync contacts’ also takes care of users security and privacy.
The user will be notified with a message ‘‘Our app will only be able to access your Facebook contact list.’’
This will give the user a sense of security and will not hesitate to sync their Facebook contact list on your app.
Same is the case when syncing the contact list from Gmail.
Add unknown reviewers to your contact list (make unknown known)
The user should be able to easily add an unknown reviewer on their contact list.
They should be able to click on the ‘Add Reviewers’ option available at the top of the contact list.
The user can type the name of an unknown reviewer or select from the list of reviewers as made available on the app.
Finally, the unknown people will now be a known reviewer in the contact list of that user as soon as he gives the confirmation.
This is how the user can gradually increase their trusted shopping network on the app.
Remove the known reviewer
In case the users are uncomfortable to have a particular reviewer in their contact list, they should be able to go to that reviewer’s profile and click ‘Remove’ option available at the bottom of the profile details.
Finally, the known reviewer will be removed from the contact list of the user after the user clicks on the ‘confirm removal’.
When the user clicks a product to check the product details, they should be able to see the reviews given by the people they know (known reviewers) on the top of the review list followed by the reviews given by the unknown people (unknown reviewers).
The user should be able to directly ask for reviews and ratings from the app users in their contact list (known reviewers).
This is how the user will easily be able to believe the reviews shared by people they trust.
For the unknown reviewers, the user needs to open their profile and send a request to chat and share the product reviews.
And if the unknown reviewer accepts this request, the user can chat with the unknown reviewer to discuss the product experience and solve queries related to the product.
This feature can highly help the customers to make a purchase decision, solve their myths for the product, and create a belief about the product.
4. In-app messaging module:
As the user clicks on the reviewer in his contact list, he will be able to chat with that reviewer by clicking on the messaging icon on the top of the page.
Now, they can easily use the messaging features to receive reviews, give their own reviews, clear any queries about the products or services or even update about a newly launched product.
The messaging should be equipped with creative chat tools like image, video, stickers, GIF or podcasts.
Simply knowing a completely user-centric and profitable concept that’s new in eCommerce and understanding how it can work out for your portal or your shopping cart is not enough to develop confidence for its implementation.
What gives more confidence to any entrepreneur is to know- who all have tried to implement this concept new in eCommerce?
And Do they get any fruitful results out of it?
Yes. The ‘Trusted Reviews’ concept is slowly being known to many smart businesses and they have started featuring it on their websites.