“Hey! Did you hear about….? This is exclusive and ground breaking at the same time. Let’s create news content and publish it as soon as possible.”
And the research work begins immediately to be the first in the industry to spread the news.
“Hey pass me the research work and I will start organizing my content.”
Meanwhile the editor asks for a new piece that was written ages ago and the working on the current topic comes to a halt.
Never mind, the aggregation of the content begins and yet again another document is asked for by the graphic designer, publisher, assistant editor, editor-in-chief, and focus on the piece of the assigned task goes helter skelter.
News content is for one time – agree or agree?
Once your competitors makes the news go live, you probably lose major chances to exceed in the race and succeed.
And why not?
If someone else has a better efficiency to provide the audience with exclusive news pieces, obviously they would be sloped towards them making all your agency’s efforts go futile within seconds.
Now do you get the point that just the sharing of the materials from one person to another collectively consumed a considerable amount of time?
Are you feeling like “OMG! Realized this now.”? Or did you realize this earlier and are working in the direction to reduce time in this space?
Whatever it is you are proceeding in the right direction.