Retailers never leave any stone unturned when it comes to pleasing their customers. Newer ways to attract new customers and tactics to retain and hold the loyal customers are been implemented regularly.
Here, we have shown some of the ways where Augmented Reality and Virtual Reality can help in your in-store sales by leveraging benefits to your customers.
Multi-branded stores and supermarkets have a wide range of varieties in their displays and hence their customers easily get lost in the maze of product options.
In such scenarios, many are even unable to find their way to the particular desired product. They get in touch with other customers and the store staff to know the way to get their aspired product in the store.
AR and VR can make a consumer’s shopping reality, a very smooth experience. It can help such lost customers with guided store navigation to get them to the aisle they are looking for.
Virtual Trial Room
Shoppers are chiefly hindered by the long waiting queues outside the trial rooms during their shopping voyage. Most of the time they skip buying a product as they have less time and a long queue for the trial ahead of them.
Some of them may play smart by buying clothes without trying them just to avoid the queue and return the product after a trial at home.
All of this can be skipped by using the technology of augmented reality in your retail business. Apparel stores can avail their customers with virtual trial rooms where they can visualize themselves in the chosen pair of clothes in front of a mirror/screen and decide on their own if the color, design, and fit suit them or not without physically trying them on.
A perfect shopping experience is not achieved until a customer is satisfied by looking at all the available color options and variants of a chosen product. Especially women! They want to know all the color and print options available in their chosen dress or stilettos.
This demands a lot of attention to the customer by the in-store staff, who finally end up winding up all the variants with the customer buying the first chosen fit and color.
Herein, an AR-enabled mobile app can take up this role of the salesperson. The customer can simply scan the product code in his/her smartphone, and the app will show the available color options and sizes available in the scanned product.
This can make one’s shopping experience independent and easy as pie.
AR-based Product Information and Payment Option
Not only the trial room queues, but also the bill payment queues pull out a hell lot of time from a customers’ shopping life.
Consumers get into asking the intricate details of the products in their shopping cart, which exhausts the counter person.
Well, AR has got a solution to this too. All the product details show up as the product is scanned with the smartphone camera and the AR app enlightens the shopper everything about the product including its price and the payment options.
Customers can now directly pay for the product via the AR mobile app without any troubles of waiting in the line.
There is high competition amongst the online businesses, each one of them is striving to be different and unique.
Technology is peeling its skin day by day, only to present to the world the unthinkable functionalities in the blink of an eye.
AR in Retail is being a trend and online businesses are benefitting by implementing it in the following ways.
Interactive 3D Product Trials
When retailers like you can sell products online, then why not give your customers online trials as well?
Augmented Reality can help you portray the products in your store on the bodies of your shoppers. This makes them sure about the chosen product and eliminates your return orders.
Just like Snapchat augments various filters on the user’s face, the same way you can augment wearable products such as jewelry store, shoes, apparels, etc on your buyer’s body placed under camera focus.
Virtual Training & Tutorials (of how to use the product) (Using VR and AR)
Customers get more influenced and convinced for buying a product when they see others using it. An explanatory video has a strong impact on viewers, that motivates them to buy it.
The app user gets interactive with the augmented or virtual product, they learn how to use it, and they are almost there buying from your online store.
Many times, customers want some modifications in the original product, for eg. a color variant or maybe say another style or print. They wouldn’t be confident unless you assure them by probably showing how would there expected product shall look.
With the help of Augmented reality in the Retail sector, you can present product customizations to your customers.
Marketing & Promotion
The marketing and promotion efforts are only to keep up with the prospects and existing customers. When retailers are already using AR VR in their physical and online store, why should you look over this important aspect of your business?
You can retain and attract customers using augmented reality in your retail store in the following manner
AR-based In-Store Games with promotional coupons
One of the best examples of AR games is Pokemon for sure. Using this game, many restaurants and retail stores benefiting themselves (through the Pokemon hunters visiting their stores) had contracted with the game.
In a similar fashion, retailers like you can have an AR based custom mobile app for your own store such that
Your store visitors get attracted by the AR technology and compete and play to win coupons or vouchers of your store.
Product Display & Introduction
The first impression is the prime, ever-lasting and difficult to erase. This makes you closer to use Augmented Reality in your retail business, such that when your prospective buyers visit you, they have no option left but to get engraved by the Augmented and Virtual Reality.
You can either have a virtual store set up at public places having large unused background walls, or you can advertise your store or products in the same manner.
Augmented Reality can be used for product launches as these events are the most important- especially in the automobile and cellphone sector.
It can add up to the overall product experience even. This would not only make the event successful but also sales of the presented product would touch the skies.