A smart technology that has reserved all the powers of the human brain like the ability to learn, refine, scrutinize, and organize data is the ever-persuasive Artificial Intelligence.
Healthcare, Finance, Education, Entertainment, all industries have seen drastic benefits owing to this powerful industrial science, and it is not leaving behind the eCommerce sector to prove its potential.
AI can helps to grow your eCommerce business in the following ways
Customized Consumer Content
Artificial Intelligence technology has the power to convert & process capacious amounts of data into useful information and make cogent decisions based on that information.
This way, your customers get to see filtered products according to their preferences and choice, suggestions, and form auto-complete tips.
Hence, AI can accurately make predictions about your customers’ likes and choices, using which you can reduce your store’s bounce rates and increase conversions from visitors into shoppers.
Not only your customers, but even you can benefit from AI. This technology can denote customers’ preferences, most bought products, and demand-increasing products. This way you can never get out of stock by pre-filling your online store’s depleting stock.
You can also keep a track on your eCommerce store’s warehouse by customer demand management, stock updating, and denoting customers’ preferences & trends.
Smart Visual Search
Yes, that’s right! AI avails the unthinkable, Visual Search! Your customers will no longer have to search by typing text or phrases, instead, they can search by uploading an image of the required product they saw or found somewhere.
For example, ASOS, a UK based eCommerce giant, lets its users upload a photo while searching for aspired products.
AI helps many eCommerce businesses by suggesting relevant products based on search history, pattern, relevance, similar products purchased, etc by your customers. In this way, it can improve your cross-sale and up-sale. Also, based on the above information, your users get reminders, notifications, for product availability or special discounts on wish-listed products, email-reminders, etc.
The whole & sole purpose of online businesses is to satisfy their customers. You can grow your eCommerce business only when your customer service is up to the mark, and maybe over it.
AI-powered Chatbots are the most acclaimed resource for customer service in the eCommerce industry. They are the first interaction place for your customers. Assume a customer is visiting your online website at 4 AM in the morning, there wouldn’t be any customer support staff available at work.
Thus, emerged the AI-assisted Chatbots, that help your customers with their saved FAQ answer information, query results, and other interactional conversations.
What are Chatbots?
Chatbots are AI-empowered computer programs that simulate text conversations with humans with the aim of accomplishing some sort of service depending on the purpose of the website/webstore.
How do Chatbots work to improve eCommerce business?
Mostly Chatbots are used to upgrade eCommerce stores to anticipate conversions of visitors into shoppers.
The bots interact with the visitor surfing an online shopping website in search of a particular product, by greeting, assisting through customer support, providing answers to FAQs, solving customer queries, suggesting products, filtering searches, and guiding to seek varied product-pages.
This way, by using AI Chatbots, eCommerce businesses can increase their ROIs, increase customer satisfaction, enhance their customer service, and retain loyal customers.
Example of a Chatbot
Sephora, French beauty and personal care company, uses a custom Chatbot on its website to offer its users with make-up tips, and suggest cosmetic & skin-care products based on personal quizzed played with the customer.
However, Chatbots are close to the human mind but are not human, so they can be wrong. Instead, a composite man+AI assisted chatbot solution turns out to be the best possible customer support option for flourishing eCommerce businesses.