The increasing number of smartphone owners, and the equally increasing number of mobile apps being introduced in the market every single day, says a lot about the mobile rage. With the convenience it offers to the customer, and the increasing pain points that businesses aim to mitigate through their mobile solutions, it is indeed going to be a red ocean pretty soon. The intense competition gives rise to the one question that you all would be pondering upon, if you are planning a mobile app development– how would you differentiate in this ocean of competition? What would be your technique to ensure you get noticed by the millions who visit the app store on a daily basis?

A right strategy is very important if you want to increase awareness of your end product, and on-board millions of users. To become the next Pokemon Go, you need to spend quality time building your app, and know the audience pulse well enough to make sure you convert well. Most developers tend to start working on the idea without really planning the roadmap. The right strategy will help you include the appropriate features, and market your app perfectly, so that users don’t miss out on your app. There are many mistakes that you are likely to make when developing a mobile app. With the right strategy, you can avoid it.

App store optimization is very crucial to mobile app marketing. Let’s understand why? 63% of the mobile apps are brought to light through the app store searches, which is why app store is very popular from discovering and downloading apps perspective.

As you would optimize your websites for the search engines, you will need to optimize the apps for the app store. Relevant keywords in the app name, its description and other content on the app store will help in getting your app discovered.

When it comes to ASO, you will need to focus on  relevant keywords for your  target audience. A good keyword in the title can increase your app ranking by 10.3% (Apptentive finding).

Here we will discuss tips to improve your keyword and optimize it for the app store.

Time Travel of Mobile Application Developments

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Keywords from User’s Perspective

When targeting the app store, the first step should be to think like the user. What are they likely to type when they want to search for an app in the app-store that is similar to yours? You will need to list down all the relevant keywords or phrases that the user is likely to enter when searching for a app. Put on the user’s thinking hat and start jotting down. You will need to consider the following points when listing out these keywords

• You will need to work on both singular and plural forms for the keywords
• Consider the synonyms for these words
• Work on the user related benefits of using this app, and the problems the app intends to solve
• Misspellings are important part of your keyword analysis, and should be included in the list you are creating
• Include keywords that denote the app’s functions

By incorporating these points, you would have the apt list of keywords to get started with.

Analyze Other Apps

Once you have taken the time and effort to create a relevant keywords list from the user’s perspective, you will need to start working on analyzing the competition. Check your competitor’s app or, apps that belong to some other category to understand how they have used keywords. You will need to understand how they have managed to gain this visibility.

There are several tools that can help you analyze other apps, and discover the keywords they have used. With such tools on the forefront, you would have yet another list of keywords, the ones obtained from competition analysis.

Google Adwords Keyword Planner

If you don’t want to act from a user’s perspective to get the list of relevant keywords, you can always rely on tools like Google Adwords keyword planner that can help you get good keyword ideas. This tool will help you with competition analysis, and check keywords that are popular among the users, and the ones that have the ability to generate good traffic. The keywords suggested by this tool can help you increase visibility for your app.

Google Search Engine

You can even use Google search engine to get keyword ideas that can help you optimize your app for the app store. You will need to type in the benefits or the app functions, and the search engine will return suggestions that you can incorporate in your keyword list. Make sure the keyword or the phrase is not too long, as that may not work in app store optimization.

Final List of Keywords

After using up all the techniques mentioned above, you can consider making the final list that you believe syncs with your app’s function and usability. The primary keyword should be included in the app’s title, while the other keywords can go in the description.

By following these tips, you can get apt keywords that will increase the app store visibility for your app, and help you increase your user base. Keep a track of the keywords, and keep updating them as and when you believe user’s perspective is changing.

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