The service industry doesn’t produce any product; rather it provides a range of services to the consumer of a product produced, marketed or supported by the company. Like the E-Commerce/ product marketplace, online Service marketplace is also popular among customers.
Examples of the service industry are beauty salons, computer technicians, plumbers, mechanics, accountants etc.
If your business belongs to this industry, you know the importance of retaining your clients. Your business sales and growth will boost through the client’s rating.
It is very important to have your client re-visit to your service and make the visits frequent eventually.
A Big ‘YES” for Loyalty App Development
Customer relationships are utterly important in the Service Industry. The loyalty app development for the service industry is planned very smartly, looking at the needs of the client.
These clients will bring you to repeat sales and thus make your business renowned. Clients will remember you by your services and by the complimentary gifts or services received from you.
To retain your trust with them, you need to think about personalized plans and gifts for them.
For example, suppose you run a hair salon. Your customer will feel so delighted if you give them a complimentary head massage along with their opted haircut.
The next time he thinks of some hair styling, he is sure to get to your salon.
If yours is a computer solution company, and you implant a free version of a licensed anti-virus software into your client’s laptop; he is sure to return back to you in future when he wants to upgrade his system.
This is because you have sown the seeds of trust and reliability.
Sephora’s Beauty Insider and VIB Rouge are the best examples of loyalty programs in the cosmetics and beauty stream.
Another example is e.l.f’s Beauty Squad program which is a tier based strategy. It leverages the customers towards higher statuses with budget variants.
If you are thinking for a loyalty app development and adjoining it with your existing POS System, you need to consider the fundamental requirements of your system prior to any advancement.
Examine your Customer Data for Loyalty Programs
To get a successful loyalty program, you need rich customer data of your business and easy integration of that data with the loyalty program.
For the service industry, the following customer data would be essential before you think of upgrading your Point of Sale:
- Customer engagement frequency: How often does your customer visit you for the service. Thus you can decide what can be done to increase his frequency by promotional offers.
- Seasons or days likely for your consumer service: which days or seasons does the customer choose to take your services.
- Discounts asked for: asking for discounts will let you know how badly does the customer need your service and what is his spending range.
- Genders consuming your service: different services are more commonly preferred by either gender and considerately planning loyalty looking at the data.
- Methods of appointment booking: Whether the customer books appointment at the service station or online will let you know where to offer discounts.
Will this data be fetchable?
Your current Point of Sale may be having various features and segments not used by you. Dig into your existing system to know what is the potential of the system before incorporating a loyalty program with it.
If it has the required data, check to see whether it is fetchable or not. Meaning, see to it if the data needed is online or not.
For an offline backup of data, you need to do little homework on your system. Make it available online, i.e. on the cloud so that it becomes easily accessible by the loyalty program.
The cloud storage of data will be beneficial to you as it will provide keen insights into your data pattern, smooth system updates, control over stock and inventory etc.