The Upper Hand of Technology in the Success Story of Netflix
Netflix has always crossed the bars with a prime focus on using every technology upgradation without a delay.
This opens the room for customers to control and make a choice on entertainment they want to watch as delivered in best quality.
To captivate the audience, the storytellers have advanced creative opportunities with the latest video and audio capabilities like HDR, 4K and Dolby Atmos.
At present approx ⅓ of the smart televisions use Netflix support HDR. A report from Netflix Media Center proves that the customers love it seeing the 4k content and HDR content showing a dramatic increase in their viewing hours of the content.
And this continues thrive of providing the best quality best viewing experiance via technological innovation lead to the success story of Netflix
Technology is at the heart of Netflix. How come? Have a look….
With a single menu setting the viewers using master series of Sony Bravia TV can access the video, movie, films, documentaries, and audios on Netflix. The quality they get to experience is an accurate contrast dynamics, precise colors, and true effective motioning.
This attribute enhances the capability of Sony in image processing that offers a display mode to configure television as makers calibrate their monitor during a production.
This is developed by the device makers and Sony pictures with a support of Netflix’s team of the color tone scientists, featuring only in the Sony Bravia Master series Televisions. Netflix and Sony share a complete intentness as content creator and technology leaders in the world of studios.
- Enhancing the UI experience
HDR in UI graphics is not different from HR in videos. Specifying the clear brightness, the throw of the shades and color and more luminance in the pixels.
By applying a debug feature in the App of Netflix, makes it possible to spotlight the HDR pixels on the screen. It had all that is required for an HDR image format that included color profiles, increased bit-depth, tooling help, Codec support, and others.
The list goes on with adding an ICC profile to each image natively supported by standardized tools like Adobe Photoshop on the operating systems like MacOS or Windows.
- Video Multi-Method Assessment Fusion (VMAF)
VMAF is a quality metric for videos that combines the machine learning with the human vision modeling.
In 2016 Netflix featured VMAF in Github. It can seek larger differences in the scaling artifacts and the Codecs that delivers better video quality. It also strengthens the encodes to give best quality user experience.
Another plus point to apply the VMAF technology on Netflix was to get a high degree of speed optimization.
The accuracy improvement, specific viewing situation, quantifying prediction risks by bootstrapping the forecasting residuals, A/B experimentation, optimal post-processing, video analysis and much more has brought great modifications on Netflix.
Netflix adopts a Lumen dashboarding platform that helps to define the JSON configuration files to generate a custom dashboard.
The points brought under consideration and worked through Lumen are the visualization, data sources, mappers and variables.
The main thread is made free for the user’s interaction like interacting and scrolling with the particular charts while all the data in the dashboard is busy loading.
The Netflix Media Database (NMDB) is a huge query data system based on the microservices of Netflix.
It helps to get a much technically deep metadata for the Netflix media assets and serving the queries using the runtime computation and lookups.
It supports the developers to fetch out amazing data-driven algorithms and ease out the task of organizing and collecting the data.
- Stream Processing Platform
Keystone Stream Processing is a platform to engineer the data-driven practice. Its core focus is on data analytics.
The Keystone Stream Processing has two services that include the Data pipeline and SPaas.
Netflix also has a reactive stream processing platform of its own called ‘Mantis’ that focuses on the operational used elements that play an important role in the Netflix ecosystem. Through these fire guns, Netflix has the pleasure to get a high-level architecture along with optimizing some of the areas of design.
The increased load balancing improvements on the Netflix cloud gateway ‘Open source Zuul 2’. It acts as an open door to all the inquiries or request approaching towards the Cloud infrastructure of Netflix.
More availability, reduced errors and improved systems are what Netflix focussed and achieved by using Ribbon Load Balancer in Zuul.
It attempts to filter the blacklisted servers that have a high failure rate. The customization made to attract less traffic to the server avoiding to have an overload of requests.
Netflix has dig into the roots of technicalities and succeeded in applying an improved load balancing approach.
Netflix tries to blend the production with technology with one of its initiatives in recent times. Through Prodicile, it implements various effective production technology in the business model.
The effective growth in the web application of Netflix is what is kept in the kernel of the success.
Having a global presence with a lot many experts in the production team, Netflix goes a step ahead to help its users access the real-time shooting data along with a smart and user-friendly Netflix Mobile App.
- Speedy ISP (Internet Service Providers)
ISP’s have indirectly played a big role in the success story of Netflix, it is one of the core parameters to gauge the Netflix performance. As with speedy ISP, Netflix users get to experience the better quality of the picture, less or no buffering, minor interruptions, and fast start times.
The Netflix site has experienced a high rate of organic growth by getting into the roots of the speed test.
The last seven months was a high five moment for Netflix with performing more than half a million internet speed test for its users across the globe.
Through this, Netflix is now able to measure the Uploaded speed- the velocity of uploading the Netflix’s data available on a user device to the internet.
On the flip side, it also estimates the Latency- a round trip time of data to travel from user device to the server and visa versa.
Through the concept of ‘13 Reasons Why’, Netflix takes a step ahead in turning more interactive. A discussion on various topics is initiated and welcomed like expert comments on the reasons of business problems, the right video to watch for kids and much more.
You can see best-suggested videos, films or documentaries based on what you surf in Netflix. Exclusive new profile icons will be featured on the mobile, websites and TV. Netflix becomes out of ordinary to provide a unique profile personalized as per the fondness and taste of the user. Also, the bouquet of icons featuring beloved, cute and famous characters from the movies or shows on Netflix are in the mainstream.
These icons are one of soulmate, enemies or heroes and any real animation you like the most. This proved best to connect with the audience with sprighty interests. Dragging the Netflix users to create their profile in Netflix, one can personalize their icon with a Boss Baby, Crazy Eyes, Luke Age or any of your favorite film creatures.
- Smarts of downloading on Netflix
In 2016 Netflix launched ‘The Smart Downloads’. It makes the users to stay in their comfort zone while using Netflix. Through Smart Downloads, as the users finish to watch a downloaded video, the other episode will be automatically downloaded on the app.
- The studio quality picture mastering
When we talk about a series of ‘Lost In Space’, the eyes get stuck on the visuals of a landscape, clouded snowfields, lusty forest, and other such adventurous experience.
While watching the ‘Stranger Things’, one encounters the flairs of a fantastic mistery plus real as well as familiar though otherworldly, the scaring flashes of light in the dark sky and the fine tiny details can now be visceral and noticeable.
Through Mobile Previews (launched in iOS and updates soon to be in Android) helps the user to fast search something more interesting or great to watch and learn about new contents much swiftly in Netflix.
Every preview is kept in the vertical format so that the user need not turn their cell phone to watch the preview. Making it more easy for the user with the slideshow structure to go through the previews.