Eating out made simple with AI based Restaurant App Concept
Throughout the day, we as an individual get confronted with so many choice, making a quick, apt decision takes longer than it should. And on top of this, what to eat when you feel like eating from outside is a question one definitely dreads facing.
The app industry is booming with features and services that can make your life better, smoother and act as a catalyst to most of your daily chores.
Everyday tech enthusiasts come up with ideas to launch a new application; dreaming every bit that it becomes a huge success or serves the purpose correctly for what it is intended.
This corresponds to thousands of apps being added everyday to the application market.
The Food & Beverage Industry
Here is something worth mentioning- A vast majority of mobile searches made on mobile devices were to access information about the food and beverage industry.
Food & Beverage industry tops the list with 72 percent of online searches on mobile devices.
A survey by digital savings giant, RetailMeNot, shows- of all the diners survey, one in four had at least one restaurant-specific application on their smartphone. Which means 25 percent of people have at least one restaurant app.
13 percent of respondents said they come to know about restaurants through food and dining apps such as Yelp and OpenTable.
53 percent of the people surveyed, used their phone to find a restaurant location,
49 percent had done so to browse a restaurant’s menu. Additionally,
35 percent of those individuals had used their phone to place an order for pick-up or delivery,
and 25 percent had made a dining reservation with their phone.
Now, if we take a closer look, all these businesses are closely related on a micro-level.
The online travel reservation services, hotel bookings, food etc, each of these businesses are an important part of a larger ecosystem.
They are closely entwined together on a very deeper level. Effect on one business affects the other directly.
A locality which sees a spike in inbound tourism will directly experience a boost in the local hotel bookings and hospitality.
With more number of people staying in the locality, the food and beverage consumption will also increase.
Hotels and restaurants will see a major increase in the number of new guests visiting their premises.
Entrepreneurs will start seeing potential in the market and will invest their money to open new restaurants, local eateries etc. A classic example of demand and supply.
Now, the catch with demand and supply is, they both can never reach the perfect equilibrium; a stage where both are perfectly equal and none of them increases or decreases.
They always fluctuate. And with the case of supply, there is always room for improvement, improvisation, betterment, and going above the expectations.
When local eateries, restaurants etc increase in a given locality, food based applications and websites enter to give them a boost.
These apps help bring more audience to the business. Be it food delivery, online ordering, table-bookings, review and recommendations, restaurant finder, check-ins, coupons and deals, food recommendations, saved places etc today there are tons of applications that serve different purposes.
What is so special about this app?
If someone wants to eat outside, they can simply open their app, search for all the available restaurants, choose the restaurant they like and visit the place or they can order the food online to get it delivered.
If they want to book a table to for particular time-slot, there are applications that allow booking a table online.
Now, if someone wants to know about the trending new restaurant in the town, they have applications where people recommend certain eateries, provide reviews and feedback. Eating out or ordering online has become faster than ever.
These applications work like a breeze to assist you in your food based chores.
However, there is something very basic, very trivial that these applications have not been able to address.
All these applications work best when you know what exactly do you want to eat. After speculating and debating for dozens of minutes, people look up to these apps to find an eatery that serves their purpose.
What about when you don’t know what is it that you should eat? What is it that you crave or have not tried since the last time you thought about it?
What if an application aides you in deciding what you would want to eat? or more specifically what if an application tells you exactly what you should eat?
This brings us to the Virgin App Concept– we fondly call VAC.
Today, we will discuss about our AI based restaurant app concept it is not just app but more of a food buddy than an app.
A concept that packs the power of all the applications into one.
How did we came up with the Idea?
Every weekend when I wanted to eat out, I would be confronted with one big question- What should I eat? And I loathed facing it.
Even after knowing there are tons of different cuisines available out there, this dilemma of what to eat when outside just bothers me.
Someday I would open Yelp and find the trending restaurants near me.
I would see people check-in to some of my favorite places, write great reviews about others.
The other day I opened OpenTable to get a table pre-booked for a Saturday night dinner with my wife. But, it was preceded by a long discussion about what to eat and where to go; where I wanted to have Italian, she insisted on having Indian- We settled for newly opened Thai food restaurant!
The next weekend when my friends and I gathered to sit and relax at a fun place, I checked SALT in order to see where to eat or drink. I had saved the name of the restaurant I wanted to visit but to my dismay, it was closed for the coming 2 weeks.
I want an app that tells me what I should eat, where I will find it, shows me only those places which are open currently, allows me to book a table (can be a secondary factor), shows reviews and completes the entire journey of ‘eating from outside’.
What is the point in displaying unnecessary restaurant information when it is either closed for a particular time slot, does not take an online reservation or is not accepting online orders.
Let’s say, for example, I want to order breakfast online today. When I open my favorite food application, it displays the name of all the restaurants in my locality. And down at the bottom of each restaurant tab, I can see
‘Opens at 7 p.m.” or
‘Does not accept online orders before 11 a.m.’ or
‘Closed for online ordering.’
Who would want such response right from the time they get up?!
This is when we brainstormed about the obstacles and came up with a AI based restaurant app which understands my preferences, understand the time and situation and only display the best options for me at that point of time, like how any of my foodie friend will give me suggestion.