All of us believe that hiring a servant or a group of servants is much of a relief. Yes, relief with a big R!

As for me, it’s not possible for both of us to look good at the same time… either it’s Me or the House!

But …

Things do not get sorted with just hiring servants. The series of issues also lies in managing these servants at home.

Almost all the established businesses that have application for hiring servants or app for servant agencies or app for domestic worker migrants are missing out on this highly important trails.

Oops! Not just the established business verticals,

Google itself is working on a similar concept of creating social neighbourhood app.

As the graph of hiring the servant amplifies, so does a big chunk of startups to get involved in developing digital platforms of domestic services.

Some pretty good predictions have sensed this market to experience the oversaturation in the near future.

This calls for an extraordinary business idea that triggers the neurons to stand out unique in the highly competitive global industry of domestic household services.

Get high on social neighbourhood app concept 


An absolutely unique app idea focuses on making it easy for individual families to manage their private team of domestic workers at home.

More importantly, based on the social network of residents who look for temporary services of household chores is rarely the concept someone might have thought of.

Take a look at how making the app more social can benefit the families or residents to instantly get a servant for household chores from their neighbours.

About the App: 

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The social neighbourhood app concept is framed to help the users manage the monthly attendance of household servants, calculate the salary or bills of the household servants, and get performance reports of the servants.

More importantly, the user should be able to request the neighbours for a servant.

Purpose of the app: 

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The purpose of this social neighbourhood app concept is to help:

  • The family whose already hired household servant is on leave
  • A resident or a family is new in society
  • The families who want to get temporary help for certain household chores to be done at irregular intervals
  • Families with busy members
  • A solo homeowner who is a workaholic businessman

Revenue Model of the app:

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There are many means by which the entrepreneur can generate revenue through this social neighbourhood app concept. Like:

  • They can charge a fee to access the premium services on the app
  • They can charge a monthly subscription/membership fee to the users
  • They can charge a fixed amount of $ for each request they sent to neighbours
  • They can charge a fixed amount of $ for adding each servant on the app

Looking at this lucrative concept you might be freaking curious to know – where did we get this idea from?

Behind the scenes of startup idea


Why we selected this industry?

With a full-scale brainstorming on the developing industries that are sensing a digital transformation bought our focus on the global industry of domestic help.

Reaching the final idea about the app:

This industry prevails the trend of maid agencies at the local or national level, increased domestic worker migrants, and the online marketplace of maids.

When we analyzed the requirements of the service seekers which are majorly the residents or the families-

We caught some missing elements that are yet not looked upon by the business verticals. Like,

As the globe is experiencing a swelling ratio of the working class of the population. This has made the businesses to miss out on comparing two important things:

  • For the time required for the household chores to the dollars, they can earn with spending that time at their job place.
  • The outcomes have resulted in more savings with spending time at the workplace and spending some dollars to get temporary help for household chores.

A much essential need to develop a social network of families and residents communities is at the peak vertex of getting help to hire a temporary servant for household chores.

Also, it turns time-consuming and complex to manage the already hired servants, calculate their salaries, and leaves.

This made us shortlist three critical requirements:

# Smart solution for managing a private team of servants at home
# A need for a social network of families and resident communities
# Going informal and much friendly to request the neighbours for a servant

This is how we reached a perfect combination of social networking and servant management that formed an altogether amazing social neighbourhood app concept.

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Gross feature plan for social neighbourhood app concept


Features for Social Neighbourhood App Concept

Log-in feature:

The users should be able to log-in and get registered on the app to enjoy the app services. All they need to do is feed basic details as asked to log-in on the app.

Details pertaining to the house location, number of family members, the purpose of using the app and how they got aware of the application should be asked to the users.

Add a servant:

In order to manage the servants, a user should be able to add servant details to initiate with the servant management on the app.
Here, the servant details to be added should be related to:

  • Servant Name
  • Servant age
  • Servant nationality
  • Family background of the servant
  • Certification they possess
  • The type of household chores they are hired for
  • Monthly salary or daily charges
  • Decide the leave approval limits.
  • Monthly bonus or tips to be given if any

The user should be able to add every servant individually on the app for the number of servants they want to manage on the app.

Dashboard:

A simplified user dashboard should include the list of servants added, the list of requests for a servant from the neighbours or the replies to your request, a click button to make payment and a chatbox tool.

While the admin dashboard should include the drop down option for users listed on the app, reports and analytic tools, a chatbox to solve user’s queries and the tool to manage payments.

A further click on the user should display a user’s history of the purchased package, the number of app recommendation to others, the type of services used and their frequency of usage of app services.

Calendar:

This is an important feature for the users through which they should be able to record and calculate the days worked by the servant and number of tasks completed on each day by the servant.

Based on this, they should be able to know the total amount of monthly salary or daily wages to be paid to the servant.

Through calendar feature, the users should also be able to manage the leaves of the servant.

Notification:

This feature should help to play a vital role in informing the users:

  • To notify a day before the servant will be going on leave
  • To notify a day before a servant is coming back from leave
  • To notify a day before making a salary payment to the servant
  • To notify a day before a new servant from the neighbourhood is going to come for household chores
  • To notify a day before completion of the payment plan subscribed on the app

Salary Calculator:

The user should be able to calculate the daily or monthly salary of the servant with a single click. All they have to do is to select a servant from the list and click on ’calculate salary’.

Send a request to neighbours:

The user should be able to request the neighbours to send their servant on a particular date and time for the particular household chores.

This feature proves to be extremely helpful when the hired servant is going on leave or the user is a new resident in the locality searching for the servants.

Chatbox:

A chatbox tool should help the user to interact with the neighbours or other users on the app, post a content related to easy hacks for household chores and even ask a query to the admin.

Payment feature:

As per the pricing plan themed on the social neighbourhood app concept, the users should be able to swiftly and speedily transact to make an online payment on the app.

The app should consist of required payment modes along with integrating most used payment processors on the app.

Private chat rooms:

As the neighbour approves the request of a user, they should be able to converse on a private chat room which is not visible to other users on the app.

This feature should be the right balance of having a social element and also staying at the top of the user’s privacy.

Approving the request to help the user:

The users should have full freedom to approve only those request that they are interested in.

This will help the requestor to receive replies from only those neighbours that are really interested to help them get a servant.

Activating specific task reminders:

If the user has to assign a particular task to the servant on a specific date and time, they should be able to activate the task reminder tool to get task updates at the right time.

The technology required for developing these features:

The basic and most used digital technologies to theme out such type of features on the app include:

Suggesting constructive revenue methods below


Charge for premium services:

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There are many ways the entrepreneur can generate revenue from premium services on the social neighbourhood app concept.

For instance,

  • The first 3 requests to the neighbour for a servant can be made free for the users to make them comfortable with the app functioning. After using the first three requests, users will be charged a fee for every request or a fee for a set of next three requests.
  • It can be made free for the users to add up to 5 servants on the app. Then after, a fixed fee will be charged to add more servants.

Subscription charge:

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With this payment model, the app services can be made free for the first month. After completing the first month, the subscription fee will be charged on monthly basis or for a fixed validity.

Advertisement:

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The entrepreneur can charge a fee to display the advertisement on the app. Here, the advertisement will be related to household products and domestic gadgets.

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Buzzing? No, it’s disrupting!


The social neighbourhood app concept highlights and is highly equipped with the social elements to develop a strong network of the residents and their neighbours.

It will also help the users to manage their private team of servants for household chores much effortlessly.

What is more amazing about the app concept is that a small friendly community will be developed for every locality or society to request the neighbours for the servants.

Spotlights on the target area


Targeted audience for Social Neighbourhood App Concept

Geographic aspects:

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The social neighbourhood app concept is the foundation of the geography-based targeted audience.

The area circumscribing a large number of residential population and big fat families, having a good ratio of per capita income should be best zoomed-in to target the audience for the app launch.

As talking about the global statistics, the ones that rank on having the highest population includes China, India, United States, Mexico, Japan, and the Philippines to name a few.

On the other hand, the countries that have the highest demand for domestic workers for household chores can be pictured as above.

Considering the parameter of the population and demand, this is how the startup entrepreneurs can zone out the sphere that’s best to launch the app.

Psychographic aspects:

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To get the hold of the targeted audience for the social neighbourhood app concept, the startups would have to do detailed market research on the lifestyle of the app users.

There should be strong drivers to analyze and classify the user’s lifestyle based on their personality traits, culture, level of education, values, and their interest.

This will help the startups to discover the thinking and type of lifestyle the users desire to have.

When we researched the type of users lifestyle,

A big chunk of users that are likely to use such type of apps will either be :

→ The middle-class people who are running short of time to complete their to-do list of household chores OR

→ The upper rich class of people who can afford such type of services and generally don’t opt to do the household chores by themselves to maintain their status in the society. OR

→ The class of people who are shifting their house on a frequent basis.

The startups should also drill down into how often does the targeted audience demand for a temporary servant? Or how often do the targeted audience require to manage their servants at home?

Another thing to check out is the most demanded domestic help for household chores that the targeted audience usually searches for.

Demographic aspects:

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Demography is one of the most critical factors to measure the success of the business idea.

Every age group has a different set of interest and behaviour for any product or services.

The new entrants or startups need to trace and scale the exact age groups that are likely to use the app services.

Talking about the social neighbourhood app concept, the people with the age group of 20 to 65 years will be the precisely targeted audience.

Reason being, the people falling under the age group of 20- 55 years will mostly be the working class or will be dealing with the majority of house management activities.

This will also be the age group that’s technically sound to understand the app functionalities.

While the people with the age of 55 or above will look for servants for difficult household chores that mostly results in the great amount of energy loss.

Forecasting product’s growth


Initial stage:

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The social neighbourhood app concept has never been or we can say under very rare case would have been introduced in the market.

Once this type of unique app is fine launched, it is surely going to be popular among the users.

Having something new to experience will definitely make the users recommend the app to their family, friends, co-workers and other people that they come across in routine life.

More audience will be able to hear or read about the app through the social media tools, word of mouth or through the reviews and ratings on the app.

It becomes difficult for the target market to hide brand awareness, especially when a totally new concept makes a bang on debut.

The first year will mark the journey of the app to be at the centre of concentration in the targeted market.

Other related businesses- be it a new startup or a large enterprise will try and discover the potential of the business and will even try to learn about the app functionalities.

Within the third year of the app launch, there are chances that other business sharks might dare to launch a similar app concept in the market to initiate a competition.

Growth stage:

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As the rise of competitors is sensed within three years of app launch, the entrepreneur should be all set and ready to improve, expand and enhance the business.

After three years, there will be a heavy flow of transactions, activities and networking on the app. This can bring forward many positive and negative suggestion and reviews from the users.

These suggestions will help the app owner to track the exact points of improvements that are inescapable to survive and lead the market.

The journey of this business from 3 to 6 years after the app is launched requires to be more active, conscious and open for change at a constant pace.

The need to upgrade the app, add better features to the app, expanding the business and growing the geographical reach, and developing the network of users can help to make the business a great success.

Maturity stage:

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A business with such a unique social neighbourhood app concept is likely to get matured after reaching the peak of success.

This is sensed to experience mostly at the 6th or 7th year of app launch.

After the peak point of success, the business will mature with easy and target achieving flow of revenues.

It should be able to start marking stability in bringing more modifications to the app or adopting new marketing strategies for the business.

This will also be the right time to go public and make inroads to the customer appreciations.

In addition to this, innovation and R&D will be the holy grail for the business.

This will definitely call for a need to recruit a team of smart techies who can research the upcoming technologies and execute innovative solutions in the app.

SWOT analysis


SWOT analysis for social neighbourhood app concept

Lastly, how can we miss out on the most essential tool to analyze the external and internal factors that will strongly affect future performance and business potential in the market?

Let’s take a look at whether our social neighbourhood app concept surpasses this yardstick!

The shining rays:

Strengths:

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The social neighbourhood app concept considers customer experience as the main battleground.

The foundation of the concept is such that:

‘the business will not search for customers to sell their app services but the customers will search for such type of app services’.

With an equal balance of customer satisfaction and most importantly the customer loyalty will make this business stand strong against the competitors.

This app will be a friendly buddy to the users who will live with you at every stage of the servant management.

Especially when we talk about the newly shifted resident- with no agency charges, no contract or bonds, and a high level of internal management of the team of servants

While the users can get full-fledged assistance to request the neighbours for a servant that too with no fuss and no hesitations.

Above all rests the unique concept of intricate servant management. The users will be able to manage a servant or the team of servants much easily with:

  • A single click salary calculation
  • Effortless leave management
  • Smooth and clear performance measurement and
  • Easy task management

Opportunities:

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Making a fierce entry in the industry of domestic services for household chores with a typical much needed unique social neighbourhood app concept is an opportunity in itself.

It brings forward a great opportunity to aware the customers about the app and letting them warm up with this type of social yet companionable concept.

The concept grabbed a great opportunity to deal with the issues of an increasing rate of the working class of people and a very difficult and exhausting process of searching servants for the household chores.

Where this concept really shines is in adding the social element to connect with the neighbours and to request them for a servant.

This will opportune the business to get a great adoption rate of the app concept.

The dull rays:

Weakness

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It is always a great source of learning and good practice to know your business loopholes and also unhappy customers.

Loopholes will likely prevail whenever the business concept is new in the market as it requires a lot of efforts from the business as well as from the customers.

On the same note! With the social neighbourhood app concept,

A user needs to check and update data about the attendance and performance of the servant on daily basis.

In case the user miss outs on updating the attendance and performance of a servant, calculating the salary and getting exact numbers will be complex and messy.

There is one more thing that can create a blunder in some cases.

If the user gets their request approved from a neighbour to send a servant for household chores for a particular date and time.

But what if the servant is not much interested to entertain the user requirements for the household chores.

Such type of issues might depend on the type of process designed for requesting a neighbour for a servant.

Threats

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When any business makes a spectacular entry in the market, the existing industry players will definitely try and adopt similar features on their app.

Same is the case with the social neighbourhood app concept.

With the launch of the new app, a unique social neighbourhood app concept will attract the already established businesses like the marketplace of maids, online platforms of maid agencies or even the app for the domestic worker migrants.

If they adopt some features similar to our concept, they can easily target the mass with an existing wide customer base leaving us with a limited or smaller group of customer.

An antidote to the threats and weakness

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A powerful string to this social neighbourhood app concept is that it believes to

’Sell the problem you solve and not the product’

This will help to design and develop mobile app features that will touch into the cores of customer needs and ease out the app marketing.

Yes! These threats can be easily dealt with a strong marketing plan before launching the app in the market.

Another thing that will bear fruits and make this preplanning really shine is the user-friendly app features, responsive app design, increased intractability and simple to use for the customers.

Rally the social entrepreneurship disruption!


This idea of the social neighbourhood app concept is born with coming out of the comfort zone to solve the issues of servant management and searching for servants once and for all.

This business idea is a ready recipe served to you with the beautiful garnishing of the social networking element to the app concept.

Our TRooTech team is here to help you convert this idea into reality and engineer a unique social neighbourhood app for household chores.

Why not call us or inbox us your queries?

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