A Winning Strategy for Tinder Like Startups – The Right Business Plan


Tinder today has become the goldmine of a startup business in the dating arena.

And why not?

The dating application today has entered the Billion Dollar Club just like Uber and Airbnb and is the most desirable business for the Tinder like startups aspiring to make remuneration by plunging into the dating business.

While there is quite a loud noise to be the next Tinder startup in the Online Dating Arena, the obvious question that arises here is

How much does it actually cost to be Tinder?

There are a lot of standards that Tinder have already set for the business to ace the dating game but there are some impressive features that Tinder lacks. So, if you read between the lines, don’t you think the dating applications can go a step ahead or two in the dating business game by adopting those?


See the startling statistics to know who you should target. The statistics have been divided on the basis of demographics, devices, and user personas.

So, for the Tinder like startups, is it advisable to trust the result popping up without a background check? No. The best way out is to communicate your requirements and get the costing.


Who you should target for a dating app like Tinder like startups?



Who extensively use the paid feature of dating apps like Tinder?


Feasible Devices

Who devices should be kept in mind while going for tinder like startups?

Feasible Devices

All the Tinder like startups must know who they are dealing with. To start with, today Tinder is popular amongst two groups:

One is, of course, the date seekers as now it has become a common practice among the millennials to go on these random blind dates, and the other is the opportunist i.e. the entrepreneurs who recognize this cultural shift and invest in tinder like startups.

Users and Businesses

And since you are here, I can tell you fall in the second category – aspiring Tinder like startups. But trust me, you are not the only one who wants to thrive into the vast arena of Tinder, there are millions out there trying to be like Tinder.

How are you going to make your dating app go unique?

It’s simple.

And we will tell you how.

“The contenders tell you a lot more about yourself than you already know.”

On the same lines, going through the user personas, we researched about the top dating applications each of which has got tried to solve a Tinder issue and made dating more of a user-friendly and fun affair – A journey from Tinder like startups to being Tinder similar giants.

Looking to go for tinder like startup?

Fix a date with us


OkCupid is an American-based online dating, friendship, and social networking website that features member-created quizzes and multiple-choice questions.

okcupid competitor of tinder 2019

The Tinder Problem

On Tinder, the only thing that matters is ‘Look’. Thus, the matching is done only on the basis of mutual right swiping of the photographs.

What if the person turns out to be not so cool in the real life as he/she appears in the picture? With a lot many beautifying applications in the marketplace today, the chances are whopping high to trick with the picture.

When a real date is fixed such a person, the user might get disappointed with Tinder.

Thus, even personality and interests should be given equal importance to make an appropriate match.

What is OkCupid’s Solution?

OkCupid includes a swipe feature just like that of Tinder and along it lets the users enter a number of details about himself/herself to make sure that the users get the perfect matches.

To add to this, there is an incognito mode and the ability to filter the searches based on hobbies and appearances.


Happn is a real-time, geolocated encounter mobile dating application which uses a feed based upon the location of user’s phone to allow find people the users have already crossed paths with and listing possible matches.

Happn a unique tinder like startup with cross path feature

The Tinder Problem

On Tinder, the users get to see the matches on the basis of the current location of the users. The feed that the users get is totally on the basis of the same demographics.

But the problem here is the users even after having the same demographics might still be complete strangers to each other.

All that a user knows about the other person is his name and what he/she looks like.

While, some users might have trust issues, some might not feel connected with the matched person.

What is Happn’s Solution?

Here delving into this gap, Happn lets the users to match with the fellow users they have crossed their paths with.

This way the users can feel familiar with the person when they see the same person in their feeds and the chances are whopping huge to get a perfect match.

The app even lets the users know the number of times they might have crossed their paths with someone.

The Role of Artificial intellegence in the development of modern dating application

It is the collection of views of the industry experts on how the AI will impact on user experience, match making and growth of tinder like startups.


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Coffee meets Bagel

Coffee meets Bagel brings one match as known as ‘Bagel’ every day at noon, based on what the users, their location, and common interests.

Coffee meets Bagel - a advanced tinder like startup

The Tinder Problem

On Tinder, the person appearing on the feed is based just on the location.

So, it is quite a possibility that the users might not actually have any common interests and might just lose up interest in the second phase.

Thus, apart from looks, there should be a module that enables the users share their interest, so that match can be made and they can have something to talk about.

What is Coffee meets Bagel’s Solution?

The potential match will not be a random person but someone who has a mutual friends with the users.

Moreover, when the user likes you back, the app suggests questions and also facilitates actual meet-ups.



Skout is a location-based dating social networking and dating application and website. It was one of the first dating and mobile discovery applications to emphasize generalized user location.

It uses the smartphone’s global positioning system to help the users to find other users within a general radius of one another.

Skout - a tinder like startup 2019

The Tinder Problem

On Tinder, it is not possible to see who have checked the user’s picture and marked as favorite on the profile.

Thus, there is no way out in Tinder to gauge the popularity of one’s profile and picture.

If there is some module to let the users know the status of their profile in the world of swipes, improvement can be possible since it is an additional feature just like the analytics.

What is Skout’s Solution?

The unique feature of Skout is it lets the users with the ability to view people who have checked the user’s profile out and marked the user’s profile as favorite.


Bumble is a location-based social and dating application which facilitates communication between the interested users.

It makes use of the social media application, Facebook to build a user profile with photos and basic information, including the education and the job details.

Bumble - one of the tinder like startups 2019

The Tinder Problem

For most of the men using Tinder, it is generally common that sometimes the matched women don’t reply to their message ever.

This is the main cause why the interaction stops all of a sudden, even after the right swipe from both the ends.

What is Bumble’s Solution?

When the two people swipe right and get matched, it is the women who have to send the first message within a period of 24 hours or else the match is cancelled.

Apart from this, the application also lets the users see the people who are on the application for just finding friends.

Plenty of Fishes

Plenty of Fish is an online dating service which offers premium services as a part of their upgraded feature which allows the users to see who have liked their profile and to see whether the message has been read and/or deleted.

Plenty of Fishes - one of the popular dating apps in 2019

The Tinder Problem

The users can text each other before getting matched.

So, even if the users want to initiate a chat, he/she would have to wait till they both get matched together.

This further calls for the issue that involves the lack of interaction within the application.

What is Plenty of Fishes’ Solution?

The app lets the users sort the people with the help of the online users, new users and more.

Plenty of Fish allows its users to send unlimited messages to the other users.

There are other interaction options apart from the chatting and messaging modules such as, chat heads, VoIP calling, and more.

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LOVOO is social networking that allows users to get to know other users around the world by sharing the application.

The application is based on the local data and the pictures are listed in a chronological order, published by people from the area or by their own contacts.

Feedback is given to users in the form of likes, following, or chat requests.

LOVOO a dating app competing tinder 2019

The Tinder Problem

The Application of Tinder does not allow the fellow users to chat unless and until they are matched with each other.

Don’t you think there should be module which can help make the interaction possible even before the users are matched together to know the common interest?

What is LOVOO’s Solution?

LOVOO includes a radar, which shows the users their fellow users who are closest to their regions.

This way the users can directly like the users and can send them messages, or chat requests.

Other features that LOVOO provides that Tinder lack is invisible mode and more profile visibility.


Rendeevoo is a type of dating application that allows the users to have a spontaneous drink with someone new, at a place around the city.

screenshot of Rendeevoo dating application

The Tinder Problem

On Tinder, the users can swipe left, swipe right, swipe up and get matched.

That’s it.

Once, they are matched, they can message each other and can share each other’s details and then can decide to meet or not.

The process is quite a lengthy one to set up a date.

What is Rendeevoo’s Solution?

A bit similar to Tinder, Rendeevoo lets the users invite the people for a drink or a coffee and if the feeling is mutual, the app lets them choose from one of its handpicked places to meet.


Woo is a location-based online dating application and has the ‘Superlikes’ option just like Tinder in the application. It facilitates the users with the ability to search people based on their work, interest, hobby, etc.

woo a dating application available on android and ios in 2019

The Tinder Problem

All that the users on Tinder know about each other is what they look like and their name.

There should be more modules that allows the users to get to know each other more so that they can further decide the next step of their dating.

What is Woo’s Solution?

Woo allows the feature to listen to the person’s voice before they like him/her

Apart from the manual methodology to write up the bio, it allows the users with the feature to add and listen to voice intros so that the users can decide better.


Clover is a mobile dating application that allows the user to turn on/off their GPS location and browse other users’ profile anonymously.

Within the application arena, the users can interact with each other which will remove them from future search results.

The users here can interact with each other by sending each other text messages, multimedia chat messages, requesting dates, etc.

Clover dating app 2019

The Tinder Problem

All that the users can do on Tinder is swipe right, swipe left, superlike, and find their match.

The actual messaging and chatting starts with the users once they both are matched with each other.

Till the time the users are matched they only know the name of their potential date and their picture.

Also, there is not a feature to fix the meet-ups and dates within the application.

What is Clover’s Solution?

Clover allows the user to set up real dates with the on-demand features.

Not just the dates, it allows the lets the users to discover the local events, single events, meetups, and parties.

It includes powerful search filters, chatting experience, so that the users get their perfect match.

The Power Lies In Your Hands.

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Want to Stand Out With Your Tinder-like App?

It is really important for the Tinder similar app development is to keep the user personas and their need in mind while developing an application like Tinder. Study the End User Personas Expectations from the Swiping Application for Different Niches and get an idea of how your application should be.

  • Chat Module Integration
  • Addition of Interests
  • Profile Views
  • Popularity of Profile
  • Fixing Up Dates
  • VoIP Calling

Key Takeaway

The main purpose behind the development of any application is to meet the need of the end users.

Since there was not any application that would allow the users to find a dating partner as easy and fun as playing a game, Tinder delved into the gap and has till date resulted in more than 10 billion matches, ever since its inception.

Such popular is Tinder today!

But not everybody is satisfied with how Tinder is. For many, there are some features that could have been added to make it a traditional dating apocalypse.

This is where lies your golden chances to dive into the Tinder loophole and compete directly with it.

The best part is your online dating business will be fool-proof than your competitive applications.

Rest for the innovation, the sky is your limit.

Want some more information about Tinder as a business? We came up with a campaign Similar Application Development wherein we provide the winning strategies for our aspiring startup buddies.


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More About Author


Vishal Nakum

Vishal Nakum is a tech enthusiast with a passion for exploring the latest developments in the world of technology. He has a keen interest in emerging technologies such as Artificial Intelligence, Machine Learning, and Blockchain, and enjoys keeping up-to-date with the latest trends and advancements in these fields. Vishal is an avid learner and is always on the lookout for new ways to expand his knowledge and skills. He is also a creative thinker and enjoys experimenting with new ideas and concepts. In his free time, Vishal enjoys playing video games and reading books on technology and science.