In the last decade, we have all grown so accustomed to social media’s influence that experts had to coin the term, ‘digital fasting’ and ‘digital hours’.
Want to get some insights into how much social media are we consuming?
Typically in the span of 24 hours, a user with a good Internet connection is likely to open social media apps at least 15 times a day. Subtracting the 8 hours of sleep, a user uses social media app every hour on an average. Millions of likes, comments, shares, and uploads are made on social media platforms each day.
On the other side of the story are the social media businesses, who continuously are experimenting with the unique features to keep users glued to their portals. The game of USP turning to MVP is a quick one in the social media industry.
The impact of Covid-19 on the social media industry has been high. Even before the lockdown announcement, users stayed tuned to their social media communities to get to the insider’s information about the virus. In a real sense, social media has been serving everything that users need–entertainment, information, education, and more.
Rising above the community-based social media applications, entrepreneurs are now focusing on solving real-world problems through their businesses. This implies more requests for the development of a social media app have come to TRooTech, and the upsurge in the social media app and web app development requests is exponential.
By March, we could see through the profitable future of social media technology in 2020 along with the other industries and put down an exclusive study that shows how businesses managed to draw out dollars when the possibility of even finding a penny was scarce.
From our research, we got to the prediction of social media technology in 2020. And finally, today, we find ourselves looking back at the year with a grin on our faces to have made a precise prediction about the success of social media technology in 2020.
Here are the benchmarks of the success of social media technology in 2020.
Social Media Technology in 2020–April/May/June
It would be an understatement to say that the social media industry witnessed a boom during the lockdown. Social media channels hold optimum credit for the dissemination of the lockdown information. This portends that users had millions of opinions to share with their online friends regarding coronavirus and lockdown.
Of course, the social media industry also risked through the penetration of rumours and false information around this time of the year. However, several posts were made inaccessible from the feeds post fact-checking to ensure that users get the right information.
These were the busiest months for social media technology in 2020, as businesses and mobile app development companies were keen on capitalizing on this humongous engagement rates. Some of the companies that made a breakthrough with social media technology in 2020 during April, May, and June include the following:
April
May
June
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Social Media Technology in 2020 for the Month of July/August/September
Creativity turned out to be another word for social media technology in 2020, especially in the months of July, August, and September.
During this time, users were done and dusted with the new features launched by the social media platforms in the previous months. As a result, other industries began cashing in on this opportunity and penetrated into the social media business models. Some of the key niches that leveraged social media business models include the online dating industry, edTech industry, event management industry, and more.
Besides this, the reliance of businesses on the generation of revenue through advertisements grew during this time of the year. As a result, social media businesses enhanced their focus on providing maximum benefits of their platforms to advertisers.
Check out the creativity that the social media technology in 2020 unfolded:
July
August
September
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Social Media Technology in 2020 for the Month of October/November/December
Disruptive thinking, revolution, and innovation was the theme of the social media industry during this time of the year. Social media technology in 2020 was about to get a distinct facet. The names of the social media platforms started multiplying, as the virtual needs of users evolved from just being active to being interacted with.
During this time of the year, users became more expressive on social media platforms, as the real-world gatherings and hangouts still had the asterisk mark. The demand for new emoji, strikers, and creative virtual platforms began to rise.
On the other hand, the social media industry became the Goldilocks’ Zone for advertisement and business for other industries. Hence, social media channels were witnessing unforeseen traction from users, content creators, as well as businessmen.
The need for the development of social media platforms was there. However, that too evolved as businesses demanded something extra to outperform their competitors. Here’s how the end of the year approached but on a happy note for social media technology in 2020.
October
November
December
Want to know the latest trends of social media technology?
Social Media Technology in 2020: An Unexpected Tunnel to Spotlight
The year 2020 hit numerous industries hard on their bottom lines. However, the industries that embraced digitalization saw themselves running even where no road was to be found. We covered the highlights of the entertainment industry, edTech industry, healthcare industry, fitness industry, and the year would not have ended well without mentioning the social media industry.
Social media industry has been a showstopper, not only for our campaign–#2020wrapped, but it has also remained in the spotlight for all the other industries, for the right reasons in 2020.
Social media has been the powerhouse. You can either run a business using it or on it. The broad social media that once came in the form of Facebook has now taken a distinct form. As a result, there is social media for everything.
You want to go out to a party? You tend to create a group on WhatsApp to discuss the plan. You see something on the news, you want to initiate an outrage on Twitter. You got clicked in a nice place, you want to share it on your Instagram. You want to look for a job, LinkedIn it is. Feel like sharing a beauty regime, you have Pinterest. Want to date? Tinder is all yours. Want to make friends? Thousands of platforms await.
Needless to say, people are getting more social on the social media platforms than they are in their real lives. This translates into a business opportunity for 2021.
If you can read between the lines, go with it.
If not, we have an exclusive repository for you to explore your next business idea, starting with our Neighbourhood app.
More About Author
Vishal Nakum
Vishal Nakum is a tech enthusiast with a passion for exploring the latest developments in the world of technology. He has a keen interest in emerging technologies such as Artificial Intelligence, Machine Learning, and Blockchain, and enjoys keeping up-to-date with the latest trends and advancements in these fields. Vishal is an avid learner and is always on the lookout for new ways to expand his knowledge and skills. He is also a creative thinker and enjoys experimenting with new ideas and concepts. In his free time, Vishal enjoys playing video games and reading books on technology and science.