In the last decade, we have all grown so accustomed to social media’s influence that experts had to coin the term, ‘digital fasting’ and ‘digital hours’.

Want to get some insights into how much social media are we consuming?

Typically in the span of 24 hours, a user with a good Internet connection is likely to open social media apps at least 15 times a day. Subtracting the 8 hours of sleep, a user uses social media app every hour on an average. Millions of likes, comments, shares, and uploads are made on social media platforms each day.

On the other side of the story are the social media businesses, who continuously are experimenting with the unique features to keep users glued to their portals. The game of USP turning to MVP is a quick one in the social media industry.

The impact of Covid-19 on the social media industry has been high. Even before the lockdown announcement, users stayed tuned to their social media communities to get to the insider’s information about the virus. In a real sense, social media has been serving everything that users need–entertainment, information, education, and more.

Rising above the community-based social media applications, entrepreneurs are now focusing on solving real-world problems through their businesses. This implies more requests for the development of a social media app have come to TRooTech, and the upsurge in the social media app and web app development requests is exponential.

By March, we could see through the profitable future of social media technology in 2020 along with the other industries and put down an exclusive study that shows how businesses managed to draw out dollars when the possibility of even finding a penny was scarce.

From our research, we got to the prediction of social media technology in 2020. And finally, today, we find ourselves looking back at the year with a grin on our faces to have made a precise prediction about the success of social media technology in 2020.

Here are the benchmarks of the success of social media technology in 2020.

Social Media Technology in 2020–April/May/June

It would be an understatement to say that the social media industry witnessed a boom during the lockdown. Social media channels hold optimum credit for the dissemination of the lockdown information. This portends that users had millions of opinions to share with their online friends regarding coronavirus and lockdown.

Of course, the social media industry also risked through the penetration of rumours and false information around this time of the year. However, several posts were made inaccessible from the feeds post fact-checking to ensure that users get the right information.

These were the busiest months for social media technology in 2020, as businesses and mobile app development companies were keen on capitalizing on this humongous engagement rates. Some of the companies that made a breakthrough with social media technology in 2020 during April, May, and June include the following:


LinkedIn Launched Reactions Feature

The social media platform for professionals is never meant to be all blue in the literal sense. One of the crucial testament to this statement is presented by LinkedIn in the month of April when it announced the launch of reactions feature on the posts. Akin to Facebook, users can hover over the like option and select the reaction that they feel the best for the posts they read on the LinkedIn channel.

YouTube Introduced Shorter Video and Still Image Ads Options for Video Creators

It is no surprise that the number of YouTube content creators, aka social media influencers, have grown distinctly during the initial phase of lockdown. Some of the content creators saw this as an opportunity to make money while being away from their universities and work. While some of them came forth to promote their already existing businesses. Needless to say, both these cohorts were able to leverage the opportunity.

YouTube, during and after the lockdown, developed and released numerous features for content creators. However, specifically, the month of May was dedicated to shorter videos and still image ads, as the controversy of Tik Tok floated all over, and users demanded fast entertainment in their feeds.

Abuzz with Facebook’s Libra

Nope! Facebook isn’t Libra. Actually, we don’t know what it is. What we about Facebook is that it is standing in the middle of the crossroads of the social media industry and allowing the intersection of the other industries through it.

This June, it chose to be intersected by the FinTech industry. Facebook announced the launch of the new cryptocurrency, Libra, which would enable users to transfer funds at no additional costs even overseas. While numerous startups have still been unsure about blockchain app development, Facebook is moving to the next level of it.

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Social Media Technology in 2020 for the Month of July/August/September

Creativity turned out to be another word for social media technology in 2020, especially in the months of July, August, and September.

During this time, users were done and dusted with the new features launched by the social media platforms in the previous months. As a result, other industries began cashing in on this opportunity and penetrated into the social media business models. Some of the key niches that leveraged social media business models include the online dating industry, edTech industry, event management industry, and more.

Besides this, the reliance of businesses on the generation of revenue through advertisements grew during this time of the year. As a result, social media businesses enhanced their focus on providing maximum benefits of their platforms to advertisers.

Check out the creativity that the social media technology in 2020 unfolded:


Twitter Stepped Up with Twitter ArtHouse

The focus of social media channels has always been on increasing the engagement rate for users. In this venture, Twitter turned a notch towards the content creators, in July, through the launch of ArtHouse that features video editing, live broadcasting, and Creator Management ease. Twitter ArtHouse is likely to connect digital producers, brands, content strategists, and marketers to develop more creative content using the tools for the users to consume it.

Pinterest Introduced AR Try for Users

Facebook for connecting with people you know, Twitter for sharing your opinions, Instagram for posting about your personal life, and YouTube for scrolling through the cat videos.

Well, that’s not it.

The story of social media is incomplete without Pinterest. Pinterest is said to have turned more shoppable and is emerging as a platform for the beauty aspirants. As a result, Pinterest updated its portal with various skin tone ranges for the users to try on various shades of beauty products virtually, before adding them into their carts. By August, the feature was available for use in the U.S., Canada, New Zealand, Australia, the U.K., and Ireland.

Facebook’s Hands-free Virtual Reality Feature

Facebook, in the Oculus Connect conference in September, showcased its innovative capabilities in Virtual Reality for users to develop the world of their liking. Facebook Horizon has been developed to offer user-friendly tools, which do not need any coding skills. The virtual reality is going to change the game for Facebook, once the release is done globally.

This is just one instance of using virtual reality with another industry. There is so much that you can do with augmented and virtual reality if you know the underlying trends.

Explore our expertise in the development of an AR/VR app.

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Social Media Technology in 2020 for the Month of October/November/December

Disruptive thinking, revolution, and innovation was the theme of the social media industry during this time of the year. Social media technology in 2020 was about to get a distinct facet. The names of the social media platforms started multiplying, as the virtual needs of users evolved from just being active to being interacted with.

During this time of the year, users became more expressive on social media platforms, as the real-world gatherings and hangouts still had the asterisk mark. The demand for new emoji, strikers, and creative virtual platforms began to rise.

On the other hand, the social media industry became the Goldilocks’ Zone for advertisement and business for other industries. Hence, social media channels were witnessing unforeseen traction from users, content creators, as well as businessmen.

The need for the development of social media platforms was there. However, that too evolved as businesses demanded something extra to outperform their competitors. Here’s how the end of the year approached but on a happy note for social media technology in 2020.


Evolution of Apple’s Face Mask Emoji to a Smile

Earlier this year, Apple witnessed the need for a Face Mask emoji amidst the heightened tensions regarding the spread of coronavirus cases. The earlier version of the face mask attracted a lot of criticism from the users, given its lifeless as well as dull appearance. I mean, who doesn’t want to look good on the social media platforms?

Anyways, the updated Face Mask emoji came with more expressive eyes and a positive personality that shows happiness.

SnapChat Launched Spotlight, Another Option for TikTok

The year 2020 has been the year of TikTok. Firstly, Instagram took inspiration to come up with reels. And, in November, it was SnapChat’s turn to follow the suit. Snapchat was amazed by the traction the short videos were garnering and launched the Spotlight feature.

Previously, users were able to share snaps as well as stories with friends. However, with the introduction of Spotlight, users can now directly share their media.

WhatsApp Announced to Launch Voice/Video Calls for Web & Desktop Apps

Currently available for the beta version, voice and video call features of WhatsApp will soon be accessible by users from the website as well as desktop apps. WhatsApp is currently the default chatting module for users across the world. However, the demand for accessing all the features of the mobile on laptop and desktop has reached the owner of the company.

The version in the app, 2.2034.7, is likely to have this updated feature. The voice and video call feature will be placed beside the search and drop down menu on the website and desktop application.When a user will have somebody call on WhatsApp, a pop-up screen with an option to receive a call or cancel it will be presented for the user. In addition, users will also have the option to mute their mics.

Want to know the latest trends of social media technology?


Social Media Technology in 2020: An Unexpected Tunnel to Spotlight

The year 2020 hit numerous industries hard on their bottom lines. However, the industries that embraced digitalization saw themselves running even where no road was to be found. We covered the highlights of the entertainment industry, edTech industry, healthcare industry, fitness industry, and the year would not have ended well without mentioning the social media industry.

Social media industry has been a showstopper, not only for our campaign–#2020wrapped, but it has also remained in the spotlight for all the other industries, for the right reasons in 2020.

Social media has been the powerhouse. You can either run a business using it or on it. The broad social media that once came in the form of Facebook has now taken a distinct form. As a result, there is social media for everything.

You want to go out to a party? You tend to create a group on WhatsApp to discuss the plan. You see something on the news, you want to initiate an outrage on Twitter. You got clicked in a nice place, you want to share it on your Instagram. You want to look for a job, LinkedIn it is. Feel like sharing a beauty regime, you have Pinterest. Want to date? Tinder is all yours. Want to make friends? Thousands of platforms await.

Needless to say, people are getting more social on the social media platforms than they are in their real lives. This translates into a business opportunity for 2021.

If you can read between the lines, go with it.

If not, we have an exclusive repository for you to explore your next business idea, starting with our Neighbourhood app.

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