As a solution to bring perceptible communication between the online marketers and the shopper, let’s welcome a powerful and effective tool of Purpose-based Query Search as a unique eCommerce feature for e-commerce search engines.
If you think back to the roots, why does a shopper shops?
The first reason is Need. Correct?
There is a need or requirement of a particular product, and that’s why there is an urge to buy it. Secondly, there’s a wish to shop. One buys because one feels like having a particular item.
What is the Purpose?
Apart from the requirement and the desire to shop, a customer has more reasons to shop. Rather more reasons to shop a particular type of product.
Gone are the days when a person buys whatever is available in the market.
Today, customers take acute precision as to what exactly they want to buy.
They have reasons to shop for an event, for an activity, for a place, for a cause, etc. They define their essentials along with the appropriate component.
For example, one would set out to shop if one needs to have an outfit for a specific upcoming event. And that is their purpose of shopping.
You must give your customers a chance of free communication without any barriers and most importantly, the search engine must provide them unique eCommerce feature to get them their desired results. Only then your customers will revisit your website.
Think as if the shopper is talking to a salesman while explaining his/her needs and expectations.
Customers tend to type in search tab what’s in their mind. Literally, yes.
This is what they expect of the seller- to understand what they mean. Whether this seller is a brick and mortar store or an online shopping website.
Customers are buying not just anything available or close to their needs. Rather they assure that the product purchased meets all their expectations/purposes.
Consider the following examples of searches by the customer based on their purpose type for shopping:
A customer wants to search for a product for specific occasions like wedding, parties, dates, concerts, birthdays, promo-nights, spiritual functions, engagement, social gatherings etc.
Example 1. Little Black Dress for a dinner date
When the shopper is interested in buying a dress which can be preferably worn for a dinner date.
Example 2. Slippers for a night out
When the customer is seeking lightweight flip-flops or furry slippers ideal to be worn with night dress.
The buyer searches for items specifically for an event like a sports event, competitions etc.
Example 3. Shoes for a running competition
When a customer wants to buy sports shoes specifically for running competition.
Example 4. Props for fancy dress competition
When parents are searching for specific props for their child’s fancy dress competition.
Shoppers search for different products during different seasons. They expect the search engine to give ideal results for winter, summer, and monsoon.
Example 5. Long boots for winter
The customer is expecting warm and long boots to be worn in cold weather conditions.
Example 6. Body lotion for summer
The buyer wants to buy body lotion which keeps the skin hydrated during hot weather.
When the customer searches for a product especially to be used while a particular activity like yoga, painting, exercising, jogging, dancing etc.
Example 7. Daypack for traveling
When the shopper is looking for a daypack bag to carry essentials while on a travel journey.
Example 8. Ear plugs for jogging
The customer wants to buy earplugs best suitable while jogging activity.
Purpose- Style inclination
When the customer is inclined towards a particular style example casual, formal, modern, antique etc.
Example 9. Glasses for a funky look
Here the customer wants to carry a funky/trendy look and is looking for eyeglasses that go with the look.
Example 10. Wall-pieces for an antique theme
The buyer wants to buy art/decor wall pieces specifically in antique theme.
Many times, a customer searches for a product looking for its particular functionality.
Example 11. Printer for multipurpose use
A customer wants to buy a printer which includes other feature/ services like a photocopy, fax, email, and scan along with printing.
Example 12. Foldable study table
A student wants to look up options for a study table that is foldable, most suitable to her compact study room.
Purpose- Intended usage
Customers search for a product for how do they want to use it. Say it for which purpose they want to use it.
Example 13. Lunch box for office use
Shopper is searching for a tiffin box intended for office use. That must not be a school lunch box.
Example 14. Torchlight for marine research
A marine researcher is looking for torchlight which is waterproof, durable, and long lasting so that it can be used underwater.
Customers describe a product by its monetary preference.
Example 15. T-shirts for a cheap price
The customer wants to buy t-shirts at a cheap price. This may be similar to the price filter set to the lowest range.
Example 16. Music player for a high-quality usage
The buyer wants to shop for a music player that has a very good quality of the sound system and is durable so that it can be used often.
Some product searches tend to be bound around a location.
Example 17. Plants for kitchen
The customer wants to buy small plants, shrubs, and bushes, maybe spices specifically to be placed in the kitchen.
Example 18. Art pieces for bathroom decor
When interior designers are looking for artwork suitable to place in the bathroom.
In the current scenario, most of the eCommerce website doesn’t provide unique eCommerce features for shoppers to get them their desired result.
Thus, we come up with the Purpose-based search query as a unique eCommerce feature.
If you look at the above examples, you will find that the customer many a time wants to explain his/her need depending on the purpose of shopping.
Like a person wants to buy a particular outfit because he is participating in a competition.
A human mind can understand the difference between garden furniture and office furniture or dress for a friend’s event and picnic. But what about a shopping website search engine?
Wouldn’t it be great if a machine can grasp your intentions of buying a product and get you the most suitable match available?
This unique eCommerce feature will act as a Savior here.
Just as the seller lists its product in different categories and sub-categories on a shopping site, he/she needs to list one more entity along with that- purpose.
The purpose(s) must be mapped with the product search engine so that when the customer tries to search a purpose based item, he/she gets the desired outcome.
Here the role of the seller will be important as he/she needs to cautiously map different purposes to a product.
Sellers will have to brainstorm and think rigorously about various purposes of a product.
This will give the customers a personal touch.
Moreover, a customer will be so happy and content for buying what exactly matched their expectations.
A satisfied customer turns to be your loyal customer eventually.
This pleasant experience will get him/her back to your website the next time he/she wants to buy anything.
This will procure to your profit, growth, and revenue.
The same happy customer will review your site with good ratings and also recommend it to friends.